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Supervising and Writing a Good Undergraduate Dissertation
The considerable increase in numbers of students required to complete undergraduate dissertations as part of their curricula demonstrates a clear need for supporting academic staff from a wide variety of disciplines in this area. There has been limited research published in the realm of undergraduate supervision. Therefore, supervision of academic dissertations in an undergraduate setting still remains to be addressed in a comprehensive manner. The overarching theme of this reference work is the convergence of shared understandings, strategies and reflections of undergraduate supervisors from around the world, from many different subject disciplines. There is also a need today for a mapping ...
Cases on Online and Blended Learning Technologies in Higher Education: Concepts and Practices
Cases on Online and Blended Learning Technologies in Higher Education: Concepts and Practices provides real-life examples of those involved in developing and implementing the merge of traditional education curriculum and online instruction.
Never Mind the Sizzle...Where's the Sausage?
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
Playful Disruption of Digital Media
This book starts with the proposition that digital media invite play and indeed need to be played by their everyday users. Play is probably one of the most visible and powerful ways to appropriate the digital world. The diverse, emerging practices of digital media appear to be essentially playful: Users are involved and active, produce form and content, spread, exchange and consume it, take risks, are conscious of their own goals and the possibilities of achieving them, are skilled and know how to acquire more skills. They share a perspective of can-do, a curiosity of what happens next? Play can be observed in social, economic, political, artistic, educational and criminal contexts and endea...
Brand Immortality
Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.
Problem-Based Learning Online
The book provides research-based information about the realities of setting up and running problem-based programmes using technology in a variety of ways. It also captures the diversity of use of technology with PBL across disciplines and countries, providing vital input into the literature on the theory and practice of PBL online.
Technology Supported Learning and Teaching: A Staff Perspective
"This book enumerates the difficulties in implementing technology within the educational curriculum in the context of institutional policy and procedures"--Provided by publisher.
Online and Distance Learning: Concepts, Methodologies, Tools, and Applications
"This comprehensive, six-volume collection addresses all aspects of online and distance learning, including information communication technologies applied to education, virtual classrooms, pedagogical systems, Web-based learning, library information systems, virtual universities, and more. It enables libraries to provide a foundational reference to meet the information needs of researchers, educators, practitioners, administrators, and other stakeholders in online and distance learning"--Provided by publisher.
Improving Learning Through Assessment Rubrics: Student Awareness of What and How They Learn
Assessment by rubrics has emerged as a tool with great potential to guide successful student learning from a competency-based approach. Rubrics, as instruments that make it possible to share the criteria for carrying out learning and assessment tasks with students, are excellent roadmaps for student learning largely because they allow students to know what they are expected to do and what they are expected to achieve by carrying out the learning tasks. Improving Learning Through Assessment Rubrics: Student Awareness of What and How They Learn contributes to the improvement of what is being evaluated by identifying the strengths as well as the weaknesses of the didactic use of rubrics in the assessment of university learning. The book also provides a set of theoretical issues, methodological elements, and practical resources for the assessment of university learning using rubrics. Covering topics such as active learning, self-assessment, and teacher identity, this reference work is ideal for administrators, policymakers, researchers, scholars, academicians, practitioners, educators, and students.
Challenging Research In Problem-Based Learning
This work provides an international perspective based on research undertaken by lecturers who use problem-based learning and shows the flexibility of problem-based learning as an educational strategy.
