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A Handbook to Business Analytics
Business Analytics has become a crucial aspect of decision-making in the modern business world. With the availability of vast amounts of Data and the increasing use of technology, organizations are now relying more than ever on data-driven insights to drive growth and gain a competitive advantage. In "A Handbook to Business Analytics," authors Sahil Kohli and Deepanshi Wadhwa present a comprehensive guide to understanding the principles and practices of Business Analytics. The book covers a wide range of topics, from the basics of Data Collection and Analysis to Visualisation and Decision Analysis. With clear explanations and practical examples, this handbook is designed to be accessible to ...
What is Web Analytics?
It’s always fruitful to have a feedback on what we are doing so that we can improve for the better, that is what Web Analytics provides us with. This book is a complete beginner guide to what Web Analytics is and it is written in a layman language which will give you a clear understanding of the internet activity, different techniques to track the activity, and so much more. It will also let you know about the MAD strategy to track the metrics. The coronavirus outbreak has created various challenges for the web analytics market; however, the remote working system has become a boon for the software industry. Inside the book, you will also find the impact of COVID-19 on Web Analytics market. This book “What is Web Analytics? : Analyse and Go MAD” will be very helpful to you, happy learning and enjoy!
A Broken Man
Take a deep breath before you are born here, my child! You take birth in a land where I struggled; gave it my sweat and blood. A land that I thought belonged to me..…unbridled, uncompromising. Krishna is a Dalit boy from Bihar who struggles too verthrow the chains that hold him back. Chhavi is a high caste Brahman girl fighting for the rights of others, propagating equality in a politically charged Lucknow University campus. After Krishna saves Chhavi from getting torched during a protest against reservation, love slowly blossoms, only to be ruthlessly crushed by a society that thrives on divisions of caste and religion. From student politics in Lucknow to the interiors of Bihar, from the corridors of power to the glitz of media and the film industry in Mumbai. A Broken Man is the quest of a deprived Krishna to redeem hope from despair, love from separation and success out of repeated failures. From the bestselling author of It Happened That Night and Three Times Loser, this is a story that reinforces our faith in what love can accomplish as it pushes us to achieve the impossible, making us tap our true inner potential.
Future of Customer Engagement Through Marketing Intelligence
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future ...
Lubricants from Renewable Feedstocks
Written and edited by a team of industry experts, this exciting new volume covers the field of renewable lubricants, their processing, optimization, end-use application, and their future potential. Biolubricants are a viable alternative to synthetic lubricants because they are produced from organic materials such as plant oils, waste oils and by-products. Renewable biolubricants are the subject of research because of their biodegradability, eco-friendliness, and favorable socioeconomic consequences to counteract imitations of synthetic lubricants. Biolubricants have thus emerged as an ideal substitute for mineral oil-based lubricants, as significant economic and environmental acceptability h...
IAN Textbook of Neurology
This book is a comprehensive guide to the diagnosis and management of both common and rare neurological disorders, for practising neurologists and trainees. Divided into twelve chapters, each section is dedicated to a subspecialty of neurology, including movement disorders, headache, epilepsy, neurotoxicology, stroke and more. Topics are presented with a broad overview and include recent advances in the field. Content is further enhanced by tables, clinical images, boxes and flow charts to assist learning. Key points Comprehensive guide to neurological disorders for clinicians and trainees Each section dedicated to a subspecialty of neurology Includes recent advances in the field Highly illustrated with tables, clinical images, boxes and flow charts
Ethical Marketing Through Data Governance Standards and Effective Technology
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the est...
