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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
Ibss: Economics: 1995
The IBSS is the essential tool for librarians, university departments, research institutions and any public or private institutions whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
The Routledge Companion to Financial Services Marketing
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Experiencias y casos de comportamiento del consumidor
El estudio de las necesidades del consumidor; Cultura y comportamiento del consumidor; Grupos de referencia y líderes de opinión; Percepciones del consumidor; Aprendizaje y memoria; Personalidad y estilos de vida; Actitudes y cambios de actitudes; Procesos de decisión del consumidor.
Modern Management Based on Big Data II and Machine Learning and Intelligent Systems III
It is data that guides the path of applications, and Big Data technologies are enabling new paths which can deal with information in a reasonable time to arrive at an approximate solution, rather than a more exact result in an unacceptably long time. This can be particularly important when dealing with an urgent issue such as that of the COVID-19 pandemic. This book presents the proceedings of two conferences: MMBD 2021 and MLIS 2021. The MMBD conference deals with two main subjects; those of Big Data and Modern Management. The MLIS conference aims to provide a platform for knowledge exchange of the most recent scientific and technological advances in the field of machine learning and intell...
