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Brandtelling
Best of Storytelling: kompakt und visuell! Die Konkurrenz wird immer größer, Produktzyklen werden kürzer und Marken bedeutsamer. Daher ist es wichtig, Ihre Markengeschichte zu stärken – ganz egal ob für Ihre Person, ein Unternehmen, ein Produkt oder eine Dienstleistung. Dieses Buch zeigt Ihnen die Abkürzung in die Herzen Ihrer Zielgruppe, damit Sie dauerhaft in Erinnerung bleiben und langfristig Erfolg haben. Mit den einfachen, aber wissenschaftsbasierten Werkzeugen aus der Brandtelling-Toolbox erstellen Sie in wenigen, gut beschriebenen Schritten starke Markengeschichten – alleine oder im Team. Brandtelling ist das Buch, von dem sich Ihre Konkurrenten wünschen, sie hätten es auc...
Social Innovations in the Urban Context
This book addresses the practice of social innovation, which is currently very much in the public eye. New ideas and approaches are needed to tackle the severe and wicked problems with which contemporary societies are struggling. Especially in times of economic crisis, social innovation is regarded as one of the crucial elements needed to move forward. Our knowledge of its dynamics has significantly progressed, thanks to an abundance of studies on social innovation both general and sector-specific. However, despite the valuable research conducted over the past years, the systematic analysis of social innovation is still contested and incomplete. The questions asked in the book will be the fo...
Das Schweizer Buch
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Nano-Bio-Sensing
The application of circuits and systems and engineering principles to problems in the medicine has led to the emergence of biomedical circuits and systems as an exciting and rapidly growing area of research. Nanotechnology provides new nano-structured materials with amazing properties. The properties offered by nanomaterials can be applied to develop advanced instrumentation for biomedical diagnostics and personalized therapy, as well as bio-sensing in the environment. Biotechnology provides new biochemical materials with novel properties to be applied to develop new performances in sensing techniques. These advancements in Nano- and Bio- technologies will lead to new concepts and applications for nano-bio-sensing systems. This book offers an invaluable reference to the state-of-the-art applications of nano-bio-sensing. It brings together expertise of researchers from the fields of nano-electronics and bio-technology, providing multidisciplinary content from nano-structures fabrication to bio-sensing applications.
The Loop Approach
How best to adapt established companies to a rapidly changing economy has long been a topic of debate in both the corporate and academic worlds. This challenge is especially pressing for large organizations that may have grown top-heavy and rigid with time but now need to be light on their feet to stay relevant and profitable. Until now, the best attempts have consisted of plucking tools and methods from the world of start-ups and applying them wholesale in large corporate environments. Most of these efforts have either fizzled or failed outright because they lacked a framework for a comprehensive corporation-sized rollout. The Loop Approach introduces a new series of methods that could help change the course of operations for even the most colossal organizations. Sebastian Klein and Ben Hughes provide a wide-ranging set of guidelines for achieving corporate agility, complete with checklists and worksheets that should prove instantly applicable. Want proof? The methods outlined in The Loop Approach have already been successfully implemented at such European corporate giants as Audi, Deutsche Bahn, and Telekom.
Managing Performing Living
Whatever Fredmund Malik writes, carries weight. This book provides everything you need to know about effective management and day-to-day executive life - in terms that are concrete, practical and productive. The author answers the question of how executives can operate effectively and successfully and accomplish their organizational objectives. Now a classic among economics texts, this book contains the essential know-how for managers in both profit and not-for-profit sectors.
The BCS-BEC Crossover and the Unitary Fermi Gas
Recent experimental and theoretical progress has elucidated the tunable crossover, in ultracold Fermi gases, from BCS-type superconductors to BEC-type superfluids. The BCS-BEC Crossover and the Unitary Fermi Gas is a collaborative effort by leading international experts to provide an up-to-date introduction and a comprehensive overview of current research in this fast-moving field. It is now understood that the unitary regime that lies right in the middle of the crossover has remarkable universal properties, arising from scale invariance, and has connections with fields as diverse as nuclear physics and string theory. This volume will serve as a first point of reference for active researchers in the field, and will benefit the many non-specialists and graduate students who require a self-contained, approachable exposition of the subject matter.
Graphene Field-Effect Transistors
Graphene Field-Effect Transistors In-depth resource on making and using graphene field effect transistors for point-of-care diagnostic devices Graphene Field-Effect Transistors focuses on the design, fabrication, characterization, and applications of graphene field effect transistors, summarizing the state-of-the-art in the field and putting forward new ideas regarding future research directions and potential applications. After a review of the unique electronic properties of graphene and the production of graphene and graphene oxide, the main part of the book is devoted to the fabrication of graphene field effect transistors and their sensing applications. Graphene Field-Effect Transistors ...
