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Predictive Technology in Social Media
Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can soc...
Predictive Technology in Social Media
Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can soc...
Reading »Black Mirror«
Very few contemporary television programs provoke spirited responses quite like the dystopian series Black Mirror. This provocative program, infamous for its myriad apocalyptic portrayals of humankind's relationship with an array of electronic and digital technologies, has proven quite adept at offering insightful commentary on a number of issues contemporary society is facing. This timely collection draws on innovative and interdisciplinary theoretical frameworks to provide unique perspectives about how confrontations with such issues should be considered and understood through the contemporary post-media condition that drives technology use.
The Palgrave Handbook of Corporate Sustainability in the Digital Era
This handbook addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to be able to have sustainable businesses with a future orientation. Topics include current and potential social, demographic, technological, and managerial trends; the implications of the digital revolution in society and business; as well as the challenges of being sustainable, and profitable. Providing an understanding of the business reasons to incorporate a future orientation into the business strategy, this handbook facilitates an understanding of the need for profound changes in individual behavior, organizational culture, public policy, and business environments to adapt to the accelerated changes and manage business with orientation to the future.
Biofictions ou la vie mise en scène
Source de multiples innovations esthétiques depuis le début des années 2000 au moins, le genre hybride des biographies fictionnelles ou fictions biographiques a conquis des parts de marché considérables sous différentes formes littéraires et médiales: romans, biopics au cinéma ou à la radio, bandes dessinées, ou encore constructions biographiques sur les réseaux sociaux. C'est sous la forme de leurs différentes médialités que seront considérées les biofictions, dans ce volume qui réunit des spécialistes francais et allemands de la question. Les exemples proviendront de différentes littératures de la Romania, pour prendre en compte la mondialisation croissante d'un phénomène littéraire jusqu'à présent essentiellement analysé dans le contexte de la littérature francophone.
Communication and Smart Technologies
This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2021), jointly organized by Universidad del Rosario (Bogotá, Colombia); the University of Vigo (Galicia, Spain); the University of Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, Spain); the University of A Coruña (Galicia, Spain); and the Information and Technology Management Association (ITMA), during September 2021. It covers recent advances in the field of digital communication and processes digital social media, software, big data, data mining, and intelligent systems.
FC Barcelona
This is the first critical, in-depth academic study of FC Barcelona (also known as Barça), one of the world’s great football clubs, exploring the historical, political, cultural and commercial dimensions of this global sporting institution. The book examines why and how the club grew from its genesis as a small sporting organisation in the developing urban landscape of Barcelona in 1899 to become a contemporary giant that has both shaped and transcended football. It considers how globalisation, cultural identity and political ideology can help us to understand the development of Barça, but also how the growth of the phenomenon of FC Barcelona helps us to better understand those forces sh...
Viaje a la madre tierra
Los datos nos advierten del serio problema medioambiental que nos rodea. Creemos que desde la comunicación y el periodismo debemos cultivar un compromiso férreo y creciente con esta agenda temática. Debemos hablar de estos asuntos. Más y mejor. Informar, formar, contextualizar, comparar, analizar, explicar, describir, narrar Y también alertar, advertir y denunciar. El problema es de todos y la solución habrá de venir de todos. Nosotros aportamos nuestra principal fortaleza: las historias. Este es un intento de conseguirlo. Escueto y humilde, pero sincero. Escriben docentes e investigadores desde diferentes áreas y miradas. También, nuestros alumnos del Máster en Periodismo de Viajes de la UAB. Les agradecemos su ilusión y su compromiso. Y, especialmente, sus relatos. Ahora son vuestros. Del mundo.
