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Hollywood Planet
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of "transparent" texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have m...
Building Communication Theories
Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to understand and appreciate all that has been accomplished so far. This book focuses on one important aspect of human sense-making -- theory building -- and strives to clarify the thesis that theories do not develop in some sort of social, intellectual, or cultural vacuum. They are necessarily the products of specific times, insights, and mindsets. Theories dealing with the process of communication,...
Handbook of Product Placement in the Mass Media
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Communicating for Development
This book discusses the place of communication in economic development and social change, not only as it pertains to "developing" societies, but also as it relates to the "developed" societies where socio-economic advancement has created a pressing need for social change or the elimination of the dysfunctional effects of industrial development. Addressed are historical development, theoretical perspectives, and implementation strategies and methods. In doing so, the contributors touch on the relevance of economics, sociology, psychology, organization, public relations, management and ethics, as well as the impact of multinational corporations on host-country development and social change.
Secret Agents
Why does the secret agent never seem to die? Why, in fact, has the secret agent not only survived the Cold War - which critics and pundits surmised would be the death of James Bond and of the genre more generally - but grown in popularity? Secret Agents attempts to answer these questions as it investigates the political and cultural ramifications of the continued popularity and increasing diversity of the secret agent across television, film, and popular culture. The volume opens with a foreword by Tony Bennett, and proceeds to investigate programs, figures, and films such as Alias, Austin Powers, Spy Kids, the «new» Bond Girl, Flint, Mission Impossible, Jason Bourne, and concludes with an afterword by Toby Miller. Chapters throughout question what it means for this popular icon to have far wider currency and meaning than merely that of James Bond as the white male savior of capital and democracy.
Analyzing Media
For the past 25 years, critics of communication have focused on the content and form of verbal and nonverbal communication, while for the most part neglecting what traditionally has been considered a technical rather than a critical issue - the impact of how messages are produced or formatted in the various media. Topics such as the sexual and violent content of television and films, the meaning of pornography, and the persuasive efforts of advertisers largely have been examined with the use of social science methodologies that ignore the behavioral and message-generating implications of specific media systems themselves. Filling a significant void in the literature, this volume eschews the ...
New Narratives
Just as the explosive growth of digital media has led to ever-expanding narrative possibilities and practices, so these new electronic modes of storytelling have, in their own turn, demanded a rapid and radical rethinking of narrative theory. This timely volume takes up the challenge, deeply and broadly considering the relationship between digital technology and narrative theory in the face of the changing landscape of computer-mediated communication. New Narratives reflects the diversity of its subject by bringing together some of the foremost practitioners and theorists of digital narratives. It extends the range of digital subgenres examined by narrative theorists to include forms that ha...
American Biography
This collection of reviews, selected from Rollyson's New York Sun column, is as much about the romance of biography as it is about the American lives. Certain concerns resonate throughout the book: the American left's failure to reckon with Communist subversion, McCarthyism, and Stalinism, the problematic nature of authorized biography, the history of American biography, definitive biographies, literary biography, the differences between autobiography and biography, the importance of interviews in biographies of contemporary figures, the differences between history and biography, comparative biographies, the virtues of short biographies and of biographies for children, the tendency of biogra...
Almanac of the Unelected
The next time you need to find out who is the most effective person to advocate your cause D turn to the Almanac of the Unelected for all the answers. The Almanac of the Unelected contains in-depth profiles on key congressional staff members that you will not find elsewhere. The information provided on these personnel gives you not only the contact information and other pertinent data but also the inside track to those people. These are the staffers who work with and support the representatives and senators in various important roles that help to enact change or refine existing laws and codes that govern our nation. With all the sweeping changes that have taken place since the Obama administration took office, this essential resource has never been more important or more valuable. This new edition features over 125 new profiles and is designed to be the ultimate for quick and easy reference.
Cross-Cultural Influences between Japanese and American Pop Cultures
This collection features examinations of popular culture, including manga, music, film, cosplay, and literature, among other topics. Using interdisciplinary sources and analyses, this collection adds to the global discussion and relevancy of Japanese popular culture. This collection serves to highlight the work of multidisciplinary scholars who offer fresh perspectives of ongoing cross-cultural and cyclical influences that are commonly found between the US and Japan. Notably, this collection considers the relationships that have influenced Japanese popular culture, and how this has, in turn, influenced the Western world.
