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Investigación de mercados en entornos digitales y convencionales
A través de estas páginas, se pretende exponer la investigación de mercados como una profesión basada en la búsqueda de información y tendencias, la gestión del conocimiento y la toma de decisiones. Una profesión apasionada, divertida y en continuo cambio, estrechamente ligada a otras disciplinas como marketing, ventas, experiencia de cliente, etc. La investigación de mercados también ha sido partícipe del cambio tecnológico y la digitalización, por lo que este manual aporta las nuevas técnicas y metodologías digitales que enriquecen y complementan a la investigación tradicional. El libro va dirigido a estudiantes, profesionales de la docencia y del sector de investigación d...
Influencia del Word of Mouth en al compra de fármacos OTC para perder peso, según el Modelo de Creencias de Salud
El propósito de esta investigación es estudiar la influencia del Word of Mouth en la intención de compra de fármacos para la pérdida de peso que no requieren receta médica (OTC), medido a través del Modelo de Creencias de Salud y sus cuatro dimensiones básicas: susceptibilidad, severidad, beneficios y barreras. Dicho modelo ha sido utilizado en Psicología y Educación de la Salud, presentando en esta tesis una aplicación en Marketing. Siguiendo las escalas de medida desarrolladas para medir el comportamiento preventivo hacia el sobrepeso, se ha llevado a cabo una investigación basada en una encuesta online a 193 personas de entre 18-55 años de edad. La validez de las escalas fue ...
Jews and Muslims Made Visible in Christian Iberia and Beyond, 14th to 18th Centuries
This volume aims to show through various case studies how the interrelations between Jews, Muslims and Christians in Iberia were negotiated in the field of images, objects and architecture during the Later Middle Ages and Early Modernity. . By looking at the ways pre-modern Iberians envisioned diversity, we can reconstruct several stories, frequently interwoven with devotional literature, poetry or Inquisitorial trials, and usually quite different from a binary story of simple opposition. The book’s point of departure narrates the relationship between images and conversions, analysing the mechanisms of hybridity, and proposing a new explanation for the representation of otherness as the complex outcome of a negotiation involving integration. Contributors are: Cristelle Baskins, Giuseppe Capriotti, Ivana Čapeta Rakić, Borja Franco Llopis, Francisco de Asís García García, Yonatan Glazer-Eytan, Nicola Jennings, Fernando Marías, Elena Paulino Montero, Maria Portmann, Juan Carlos Ruiz Souza, Amadeo Serra Desfilis, Maria Vittoria Spissu, Laura Stagno, Antonio Urquízar-Herrera.
Doing Business 2014
Annotation 'Doing Business 2014' illustrates how reforms in business regulations are being used to analyse economic outcomes for domestic entrepreneurs and for the wider economy.
Personal Care Products in the Aquatic Environment
This volume offers an overview of the occurrence and distribution of personal care products in continental and marine waters, presents analytical methods and degradation technologies and discusses their impact on human health. Experts from different disciplines highlight major issues for each family of compounds related to their occurrence in the water column as well as in solid and biota samples, methodological strategies for their analysis, non-conventional degradation technologies, (eco)toxicity data and their human and environmental risk assessment. The book also includes a general introduction to personal care products, covering their properties, use, behaviour and regulatory framework, and a final chapter identifying knowledge gaps and future research trends. It will appeal to experts from various fields of research, including analytical and environmental chemistry, toxicology and environmental engineering.
Dystopias of Infamy
Insults, scorn, and verbal abuse—frequently deployed to affirm the social identity of the insulter—are destined to fail when that language is appropriated and embraced by the maligned group. In such circumstances, slander may instead empower and reinforce the collective identity of those perceived to be a threat to an idealized society. In this innovative study, Irigoyen-Garcia examines how the discourse and practices of insult and infamy shaped the cultural imagination, anxieties, and fantasies of early modern Spain. Drawing on sixteenth- and seventeenth-century literary works, archival research, religious and political literature, and iconographic documents, Dystopias of Infamy traces how the production of insults haunts the imaginary of power, provoking latent anxieties about individual and collective resistance to subjectification. Of particular note is Cervantes’s tendency to parody regulatory fantasies about infamy throughout his work, lampooning repressive law for its paradoxical potential to instigate the very defiance it fears.
Monetary and Macroprudential Policy in an Estimated DSGE Model of the Euro Area
In this paper, we study the optimal mix of monetary and macroprudential policies in an estimated two-country model of the euro area. The model includes real, nominal and financial frictions, and hence both monetary and macroprudential policy can play a role. We find that the introduction of a macroprudential rule would help in reducing macroeconomic volatility, improve welfare, and partially substitute for the lack of national monetary policies. Macroprudential policy would always increase the welfare of savers, but their effects on borrowers depend on the shock that hits the economy. In particular, macroprudential policy may entail welfare costs for borrowers under technology shocks, by increasing the countercyclical behavior of lending spreads.
Global Trade Analysis
This book, drawn from the Global Trade Analysis Project (GTAP), aims to help readers conduct quantitative analysis of international trade issues in an economy-wide framework. In addition to providing a succinct introduction to the GTAP modeling framework and data base, this book contains seven of the most refined GTAP applications undertaken to date, covering topics ranging from trade policy, to the global implications of environmental policies, factor accumulation and technological change.
Enzymes in Food Technology
The integration of enzymes in food processing is well known, and dedicated research is continually being pursued to address the global food crisis. This book provides a broad, up-to-date overview of the enzymes used in food technology. It discusses microbial, plant and animal enzymes in the context of their applications in the food sector; process of immobilization; thermal and operational stability; increased product specificity and specific activity; enzyme engineering; implementation of high-throughput techniques; screening of relatively unexplored environments; and development of more efficient enzymes. Offering a comprehensive reference resource on the most progressive field of food technology, this book is of interest to professionals, scientists and academics in the food and biotech industries.
