Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
An Integrative Guide to Consumer Neuroscience
"This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is loosely structured in three, not explicitly delineated parts. The first three chapters discuss the scope of consumer neuroscience, relevant psychological phenomena, and the human brain. The following three chapters cover the relevant mathematics, scanner technologies, and data analyses. The next five chapters discuss concepts and applications of consumer neuroscience, some of which are rather well established, and some reflect cutting-edge research. Specifically, issues of individual, social, and commercial consumer neuroscience are addressed in addition to aspects related to gender differences, abnormal consumer behaviour, ageing, and organizational behaviour. The final two chapters discuss research ethics and future directions, respectively"--
Hallucination
Scientific and philosophical perspectives on hallucination: essays that draw on empirical evidence from psychology, neuroscience, and cutting-edge philosophical theory. Reflection on the nature of hallucination has relevance for many traditional philosophical debates concerning the nature of the mind, perception, and our knowledge of the world. In recent years, neuroimaging techniques and scientific findings on the nature of hallucination, combined with interest in new philosophical theories of perception such as disjunctivism, have brought the topic of hallucination once more to the forefront of philosophical thinking. Scientific evidence from psychology, neuroscience, and psychiatry sheds ...
Society, Organizations and the Brain: building towards a unified cognitive neuroscience perspective
This e-book brings together scholars in both the neurosciences and organizational sciences who have adopted various approaches to study the cognitive mechanisms mediating the social behavior that we see within organizations. Such an approach has been termed by ourselves, and others, as ‘organisational cognitive neuroscience’. In recent years there has been a veritable increase in studies that have explored the cognitive mechanisms driving such behaviors, and much progress has been made in understanding the neural underpinnings of processes such as financial exchange, risk awareness and even leadership. However, while these studies are informative and add to our understanding of human cog...
Researching the Autism Spectrum
This selection of contemporary research provides up-to-date perspectives from leading investigators who are at the cutting edge of studies in autism spectrum disorders. The book allows readers to grasp new approaches to understanding the autism spectrum. Key areas of theory and research are covered, from classification and diagnosis, genetics, neurology and biochemistry, to socio-cognitive, developmental and educational perspectives, essential to a broader understanding of the autism spectrum. In addition it introduces new emphases on MEG, epilepsy and memory. In highlighting both biomedical and psychological perspectives, this book reflects the multi-level emphasis of contemporary thinking about autism. By addressing key unanswered questions, Researching the Autism Spectrum acts as a guidepost for future research and provides an authoritative and multidisciplinary perspective.
Focus on Brain Mapping Research
This book includes research derived from non-invasive brain imaging modalities used to explore the spatial and temporal organisation of the neural systems supporting human behaviour. Imaging modalities of interest include positron emission tomography, event-related potentials, electro-and magnetoencephalography, magnetic resonance imaging, and single-photon emission tomography. Coverage includes novel brain imaging methods, analyses for detecting or localising neural activity, synergistic uses of multiple imaging modalities, and strategies for the design of behavioural paradigms and neural-systems modelling.
Handbook of Service Marketing Research
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Experiential Marketing in an Age of Hyper-Connectivity
This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.
Magnetoencephalography
Magnetoencephalography (MEG) is an invaluable functional brain imaging technique that provides direct, real-time monitoring of neuronal activity necessary for gaining insight into dynamic cortical networks. Our intentions with this book are to cover the richness and transdisciplinary nature of the MEG field, make it more accessible to newcomers and experienced researchers and to stimulate growth in the MEG area. The book presents a comprehensive overview of MEG basics and the latest developments in methodological, empirical and clinical research, directed toward master and doctoral students, as well as researchers. There are three levels of contributions: 1) tutorials on instrumentation, mea...
Biomedical Engineering Systems and Technologies
This book constitutes the thoroughly refereed post-conference proceedings of the 4th International Joint Conference on Biomedical Engineering Systems and Technologies, BIOSTEC 2011, held in Rome, Italy, in January 2011. The 27 revised full papers presented together with one invited lecture were carefully reviewed and selected from a total of 538 submissions. The papers cover a wide range of topics and are organized in four general topical sections on biomedical electronics and devices; bioinformatics models, methods and algorithms; bio-inspired systems and signal processing; health informatics.
