Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Routledge Companion to Marketing and Society
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commerci...
Food Democracy
In a world where privatisation and capitalism dominate the global economy, the essays in this book ask how to make socially responsive communication, design and art that counters the role of the food industry as a machine of consumption. Food Democracy brings together contributions from leading international scholars and activists, critical case studies of emancipatory food practices and reflections on possible models for responsive communication design and art. A section of visual communication works, creative writings and accounts of participatory art for social and environmental change – curated by the Memefest Festival of Socially Responsive Communication and Art on the theme of "Food Democracy" – are also included here. The beautifully designed book also includes a unique and delicious compilation of socially engaged recipes by the academic, artist and activist community. Aiming not just to advance scholarship, but to push ahead real change in the world, Food Democracy is essential reading for scholars and citizens alike.
Remembering Utopia
"The history of socialism lacks close accounts of the texture of life in the margins of society, which include narratives of the feelings, experiences and practices of ordinary people. This book provides them and undermines persisting interpretations of 'real' life under socialism, which rely on macro-studies of social structures and on the political and institutional histories of socialism. As such, the book is also an attempt to de-Westernize the discourse on Central/ Eastern Europe as Europe's periphert or its Orient. The culture of memory is evoked either through oral traditions or textual analyses of records of the public discourse. Both facets contribute to a cultural history of the era of socialism in Yugoslavia between 1945 and 1980 (Tito's death)" -- from back cover.
Burek
“As simple as burek” is a popular phrase used by many young people in Slovenia. In this book Jernej Mlekuž maintains that the truth is just the opposite. The burek is a pie made of pastry dough filled with various fillings that is well-known in the Balkans, and also in Turkey and the Near East by other names. Whether on the plate or as a cultural artifact, it is in fact, not that simple. After a brief stroll through its innocent history, Mlekuž focuses on the present state of the burek, after parasitical ideologies had attached themselves to it and poisoned its discourses. In Slovenia, the burek has become a loaded metaphor for the Balkans and immigrants from the republics of the forme...
Food Marketing and Selling Healthy Lifestyles with Science
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or r...
Truth in Marketing
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.
