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Criticism has been voiced that government and society are gradually transforming in South Africa, but not the media and that they are in fact obstructing democratisation. Is this criticism justified? Should the media in fact be obliged to play an active role in consolidating democracy, or is this role adequately filled by the objective reflection on events, protected by press freedom principles enshrined in the constitution? What do we mean when we speak of media, and does the media represent South Africa's widely different social interests?This book considers these and many other questions. Seven contributors, representing divergent interests, explore the complex interface between the media and democracy in the South Africa today. They consider the legislative and policy environments necessary for the media to play a meaningful role in building democracy, including the steps needed to develop sustainable, diverse and independent media. South Africa's reintegration into the global community is also reflected in some of the contributions, with two providing international perspectives on questions pertinent to our media today.
This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face the media today. With this guide media students learn the history of the media and learn how to keep up with the latest trends and developments in broadcasting, printed press, and film. Outlined is how to develop an internal media policy with company mission statements, news, and programming policies. The relationship of the media to the economy, politics, and society and how the media represents race, gender, violence, and terrorism are also discussed.
The study provides an overview of relevant legislation and policy in South Africa, pre- and post- 1994, as well as a review of international research that reveals global trends in small media development. It sketches the distribution of the sector in South Africa, revealing the topography of service providers and key stakeholders. The report identifies the interests that are common to small independent and community media groupings and examines ways in which the sustainability of these organisations can be promoted. Providing a range of pertinent data, analysis and information, this study will be invaluable for anyone wishing to engage effectively with the small media sector. The Media Development and Diversity Agency (MDDA) was established to direct funding and support to the small media sector in the interests of deepening South Africa's young democracy. The principal objective of this study is to assist the MDDA in its important and complex work.
The book examines the reform of the communication sector in South Africa as a detailed and extended case study in political transformation - the transition from apartheid to democracy. The reform of broadcasting, telecommunications, the state information agency and the print press from apartheid-aligned apparatuses to accountable democratic institutions took place via a complex political process in which civil society activism, embodying a post-social democratic ideal, largely won out over the powerful forces of formal market capitalism and older models of state control. In the cautious acceptance of the market, the civil society organizations sought to use the dynamism of the market while thwarting its inevitable inequities. Forged in the crucible of a difficult transition to democracy, communication reform in South Africa was navigated between the National Party's embrace of the market and the African National Congress leadership's default statist orientation.
This study examines the converging culture, telecommunications and new media industries in North America. With a broadly political-economic perspective, this work the goes on to provide an account of changes in the aftermath of trade agreements, and sets these changes in a global context.