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Die Analyse des Marketingkonzeptes eines innovativen Unternehmens
Inhaltsangabe:Einleitung: Die SWATCH ist offenbar nicht bloß irgendeine Uhr. Die SWATCH ist seit ihrem Erscheinen auf dem Markt 1983 in diversen Zeitungs- und Fachblattartikeln als Phänomen bezeichnet worden. Warum? Als die billige Plastikuhr konzipiert wurde, war der renommierte schweizerische Uhrenmarkt am Ende. Asiatische Billiganbieter hatten den ehrenwerten Schweizer Uhrmachermeistern den Rang abgelaufen. Auch im Bereich Uhren schien sich also die These zu bestätigen, daß immer wenn japanische Unternehmen in einen Markt einsteigen, sie ihn auch wenig später beherrschten. Wollten die Schweizer Traditionsfirmen den Uhrenmarkt zurückgewinnen, mussten sie sich etwas völlig Neues einf...
The Well Spring of the Goths
The Goths-a rumored people first known by history around the river Vistula in present Poland-was the people that more than other contributed to the fall of the Roman Empire. It was however also the Goths who preserved the Roman culture against other Germanic tribes. Earlier it has been generally assumed the Goths originated in Scandinavia but during the 20th c. many scholars have grown skeptical. The author has, using both Classical and Nordic sources and supplementary sciences, made probable there is an intimate connection between the Goths and the Nordic countries. Consequently it is quite possible that at least part of the Goths have a Nordic origin. The book rests on the basic hypothesis...
Virus Mania
"The book 'Virus Mania' has been written with the care of a master-craftsman, courageously evaluating the medical establishment, the corporate elites and the powerful government funding institutions." Wolfgang Weuffen, MD, Professor of Microbiology and Infectious Epidemiology "The book 'Virus-Wahn' can be called the first work in which the errors, frauds and general misinformations being spread by official bodies about doubtful or non-virus infections are completely exposed." Gordon T. Stewart, MD, professor of public health and former WHO advisor - - - The population is terrified by reports of so-called COVID-19, measles, swine flu, SARS, BSE, AIDS or polio. However, the authors of "Virus M...
Jugendweihe machen
Jedes Jahr zelebrieren junge Menschen mit Jugendweihen die Aufnahme „in den Kreis der Erwachsenen“. Diese ethnografische Studie beschreibt Praktiken und Prozesse der Jugendweihe im ländlichen Raum Sachsen-Anhalts beruhend auf der Begleitung von neun Jugendlichen über ein Jahr vor, während und nach der Feier. Im Mittelpunkt steht die Frage, wie in der sozialen und kulturellen Praxis ein Übergang im Lebenslauf hergestellt und gestaltet wird.
Realisms in East Asian Performance
Existing scholarly discussions of theatrical realism have been predominantly limited to 19th-century European and Russian theater, with little attention paid to wider explorations and alternative definitions of the practice. Examining theater forms and artists from China, Japan, and Korea, Realisms in East Asian Performance brings together a group of theater historians to reconsider realism through the performing arts of East Asia. The book’s contributors emphasize trans-regional conversations and activate inter-Asian dialogues on theatrical production. Tracing historical trajectories, starting from premodern periods through today, the book seeks to understand realisms’ multiple origins,...
Salutsunami English Edition
Reading also works without electricity. That's why the author has compiled all the good advices for a relaxed life in turbulent times in an encyclopaedia. More than 1000 ideas on how to make life more relaxed and serene so that no clouds can gather in the mind.
Catastrophe and Catharsis
Destroying human habitat and taking human lives, disasters, be they natural, man-made, or a combination, threaten large populations, even entire nations and societies. They also disrupt the existing order and cause discontinuity in our sense of self and our perceptions of the world. To restore order, not only must human beings be rescued and affected areas rebuilt, but the reality of the catastrophe must also be transformed into narrative. The essays in this collection examine representations of disaster in literature, film, and mass media in German and international contexts, exploring the nexus between disruption and recovery through narrative from the eighteenth century to the present. To...
