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Multimodality
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Drawing multimodality’s bigger picture: Metalanguages and corpora for multimodal analyses
Multimodality has most recently been described no longer as a research field or discipline on its own, but rather as a “stage of development within a field” (Bateman 2022a, 49). The realization that (1) many different fields and disciplines now enter their own multimodal phase with new interest in multimodal phenomena and that (2) these disciplines all commit to the development of multimodality research with their own theoretical principles and methodological tools, brings with it not only an immense breadth of potential analytical objects, but also many new meta-methodological issues. “We need to find ways of ‘combining’ insights from the variously imported theoretical and methodo...
Sociolinguistic Variation in Urban Linguistic Landscapes
Urban linguistic landscapes reflect and create sociolinguistic, societal and urban dynamics. This book explores these relations scientifically and, focusing on the linguistic landscapes of selected cities in northern and southern Europe, sheds light on how urban areas with diverse profiles differ, and how linguistic landscapes change through tourism and migration, or in times of crisis. The book puts forward sophisticated and novel ways of approaching urban sociolinguistics and enhances understanding of the challenges and opportunities faced when studying sociolinguistic variation in these linguistic landscapes. This book is targeted especially at scholars in the field of urban sociolinguistics wishing to approach the subject through the lens of linguistic landscapes. It also raises interesting points to anyone involved in language planning and policy reflection, as well as those engaged in urban redevelopment planning. Last but not least, it offers theoretical and methodological guidance to students and researchers in a wider variety of disciplines.
The Structure of Multimodal Documents
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
Empirical Multimodality Research
This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results ...
Fictionality and Multimodal Narratives
"Fictionality and Multimodal Narratives interrogates the multimodal relationship between fictionality and factuality. The contemporary discussion about fictionality coincides with an increase in anxiety regarding the categories of fact and fiction in popular culture and global media. Today's media-saturated historical moment and political climate give a sense of urgency to the concept of fictionality, distinct from fiction, specifically in relation to modes and media of discourse. Torsa Ghosal and Alison Gibbons explicitly interrogate the relationship of fictionality with multimodal strategies of narrative construction in the present media ecology. Contributors consider the ways narrative structures, their reception, and their theoretical frameworks in narratology are influenced and changed by media composition-particularly new media. By accounting for the relationship of multimodal composition with the ontological complexity of narrative worlds, Fictionality and Multimodal Narratives fills a critical gap in contemporary narratology-the discipline that has, to date, contributed most to the conceptualization of fictionality"--
Multilingualism from Manuscript to 3D
This collection explores the links between multimodality and multilingualism, charting the interplay between languages, channels and forms of communication in multilingual written texts from historical manuscripts through to the new media of today and the non-verbal associations they evoke. The volume argues that features of written texts such as graphics, layout, boundary marking and typography are inseparable from verbal content. Taken together, the chapters adopt a systematic historical perspective to investigate this interplay over time and highlight the ways in which the two disciplines might further inform one another in the future as new technologies emerge. The first half of the volu...
Mapping Multimodal Performance Studies
This book is a first attempt to map the broad context of performance studies from a multimodal perspective. It collects original research on traditional performing arts (theatre, dance, opera), live (durational performance) and mediated/recorded performances (films, television shows), as well as performative discursive practices on social media by adopting several theories and methodologies all dealing with the notion of multimodality. As a mostly dynamic and also interactive environment for various text types and genres, the context of performance studies provides many opportunities to produce meaning verbally and non-verbally. All chapters in this book develop frameworks for the analysis of performance-related events and activities and explore empirical case studies in a range of different ages and cultures. A further focus lies on the communicative strategies deployed by different communities of practice, taking into account processes of production, distribution, and consumption of such texts in diverse spatial and temporal contexts.
The Discourse of YouTube
The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the st...
Intermedial Ecocriticism
Intermedial Ecocriticism: The Climate Crisis Through Art and Media provides an extensive understanding of the climate crisis as it is represented in a number of medial forms, including scientific reports, popular science, graphic novels, documentaries, websites, feature films, and advertising. Theoretically, this is the first book that combines two important theories from the humanities: ecocriticism and intermedial studies. The book carefully develops Intermedial Ecocriticism as a method of investigating how climate crisis is represented and communicated through diverse media types. The chapters each include a comparative analysis of two or three specific media products and how they mediate the climate crisis.
