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Pengantar Ilmu Komunikasi
Buku dengan judul “Pengantar Ilmu Komunikasi” merupakan media pembelajaran, sumber referensi dan pedoman belajar bagi mahasiswa. Buku ini juga akan memberikan informasi secara lengkap mengenai materi apa saja yang akan mereka pelajari yang berasal dari berbagai sumber terpercaya yang berguna sebagai tambahan wawasan. Pokok-pokok bahasan dalam buku bunga rampai ini mencakup: Konsep dasar ilmu komunikasi; Sejarah komunikasi manusia dan perkembangan ilmu komunikasi; Ruang lingkup komunikasi; Prinsip dasar komunikasi; Fungsi, tujuan dan efek komunikasi; Proses komunikasi; Informasi, pesan dan makna; Model-model komunikasi; Komunikasi verbal dan non verbal; Komunikasi antarpribadi; Komunikasi massa dan media sosial; Pengaruh kebudayaan dalam komunikasi; Teknik komunikasi yang efektif.
LITERASI DIGITAL
Pelajar dari tingkat PAUD sampai SMP saat ini adalah generasi yang tumbuh bersama internet. Namun, selain menjadi sarana yang bermanfaat bagi pendidikan, ruang digital di internet juga memiliki risiko sendiri yang merugikan anak. Oleh karenanya, anak-anak terutama pada jenjang SD dan SMP perlu dibekali dengan literasi digital yang memadai untuk memperluas wawasan literasi mereka. Buku ini adalah bagian dari Seri Literasi Digital Anak yang bermanfaat untuk meningkatkan kompetensi literasi digital pada anak-anak. Dengan demikian, buku ini dapat menjadi salah satu bahan yang memberikan wawasan dasar-dasar literasi digital untuk anak, sekaligus untuk memenuhi hak anak-anak untuk mendapat pendidikan literasi digital yang akan terus berkembang di masa mendatang. Diharapkan anak dapat lebih paham dslam melindungi diri dari efek negatif saat berselancar di ruang digital. Anak yang sehat, aman, bahagia, cerdas dan berkemampuan literasi digital yang baik perlu kita siapkan sebagai penerus bangsa yang tangguh di era digital yang semakin kompleks ini. Selamat membaca. Buku persembahan penerbit PrenadaMediaGroup #Kencana
SIMBIOSIS LEMBAGA PENDIDIKAN-MASYARAKAT TUMBUHKAN ENTREPRENEUR DAN KARAKTER
Buku ini secara keseluruhan berisi hasil-hasil penelitian yang menunjukkan simbiosis lembaga pendidikan dengan masyarakat untuk mengembangkan entrepreneur dan untuk mengembangkan karakter. Beberapa hasil penelitian yang secara langsung bermanfaat dalam pengembangan entrepreneur adalah hasil penelitian yang berkaitan dengan pembudidayaan dan pengembangan usaha di bidang makanan, tanaman, dan bidang pariwisata. Ketiganya adalah kegiatan-kegiatan perekonomian yang bersangkut paut langsung dengan peningkatan kesejahteraan dari aspek ekonomi. Kegiatan-kegiatan perekonomian yang dimaksud adalah: (1) pembuatan jamu tradisional, (2) budidaya ikan, (3) budi daya jambu mete, dan (4) home industry wingko babat. Kegiatankegiatan usaha itu termasuk usaha di bidang pangan. Usaha-usaha perekonomian di luar bidang pangan adalah: (1) usaha budidaya tanaman anggrek, (2) industri wisata, dan (3) industri batik tulis. Simbiosis lainnya adalah kegiatan yang berhubungan dengan seni, yakni seni tari, seni musik, dan seni suara. Ketiga kegiatan tersebut mengembangkan karakter siswa.
Gender and Sexual Identity
The first comprehensive presentation of an explicitly transgender theory. This theory goes beyond feminist and queer theory by incorporating the idea of fluid embodiment and lived experience in conceptualizing gender and sexual identity. Beyond developing a formulation of transgender theory that incorporates the socially constructed, embodied, and self-constructed aspects of identity in the narrative of lived experiences, the authors discuss the implications of this “trans-identity theory” for theory, research, and practice.
Advances in Advertising Research X
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. Contents Digital Communications and Multiple Touchpoints Creativity in Advertising Consumer Responses to Multiple Communications Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Enrique Bigne is Professor of Marketing at the University of Valencia, Spain. Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden.
Spaces in Late Antiquity
Places and spaces are key factors in how individuals and groups construct their identities. Identity theories have emphasised that the construction of an identity does not follow abstract and universal processes but is also deeply rooted in specific historical, cultural, social and material environments. The essays in this volume explore how various groups in Late Antiquity rooted their identity in special places that were imbued with meanings derived from history and tradition. In Part I, essays explore the tension between the Classical heritage in public, especially urban spaces, in the form of ancient artwork and civic celebrations and the Church's appropriation of that space through doct...
China's Footprints in Southeast Asia
The countries that make up Southeast Asia are seeing an incredible resurgence in their economic power. Over the past fifty years, their combined wealth has reached the same level as the United Kingdom and, taken together, they are on track to become the fifth-largest world economy. But that stability and success has drawn the attention of the second largest world economy--China. The emerging superpower is increasingly involved in Southeast Asia as part of the ongoing global realignment. As China deepens its influence across the region, the countries of Southeast Asia are negotiating spaces for themselves in order to respond to--or even challenge--China's power. This is the first book to surv...
Communication Technology
The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology & Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.
Media Literacy
Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.
