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Matemáticas Discretas:
El propósito de Matemáticas discretas con un enfoque desde la ingeniería y ciencias sociales – conceptos básicos (administración), orienta los contenidos a la aplicación y análisis de datos, estudio de diagramas de Venn, operaciones con conjuntos, álgebra de conjuntos, relaciones, presentación gráfica de las relaciones, técnicas de conteo, permutaciones, combinaciones, recurrencia y probabilidad. Esta obra inicia con una corta introducción y conceptos esenciales de combinatoria e ilustraciones; seguido del desarrollo de la teoría de la probabilidad básica las estructuras; proporciona nociones de la teoría de grafos e ilustraciones relacionadas con gráficos sociales y sus pr...
Organizational Decision Making
Decision making in organizations is often pictured as a coherent and rational process in which alternative interests and perspectives are considered in an orderly manner until the optimal alternative is selected. Yet, as many members of organizations have discovered from their own experience, real decision processes in organizations only seldom fit such a description. This book brings together researchers who focus on cognitive aspects of decision processes, on the one hand, and those who study organizational aspects such as conflict, incentives, power, and ambiguity, on the other. It draws from the tradition of Herbert Simon, who studied organizational decision making's pervasive use of bounded rationality and heuristics of reasoning. These multiple perspectives may further our understanding of organizational decision making. Organizational Decision Making is particularly well suited for students and faculties of business, psychology, and public administration.
The Keystone Advantage
Today, many companies operate within a complex network of firms that all depend on each other for success In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, The Keystone Advantage, is taken directly from biology-;it refers to keystone species , which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.
Clinical Mycology
Within the field of infectious diseases, medical mycology has experienced significant growth over the last decade. Invasive fungal infections have been increasing in many patient populations, including: those with AIDS; transplant recipients; and the elderly. As these populations grow, so does the diversity of fungal pathogens. Paralleling this development, there have been recent launches of several new antifungal drugs and therapies. Clinical Mycology offers a comprehensive review of this discipline. Organized by types of fungi, this volume covers microbiologic, epidemiologic and demographic aspects of fungal infections as well as diagnostic, clinical, therapeutic, and preventive approaches. Special patient populations are also detailed.
The Global Brain
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Furt...
Crafting Strategy
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Go Kiss the World
'Go, kiss the world' were Subroto Bagchi's blind mother's last words to him. These words became the guiding principle of his life. Subroto Bagchi grew up amidst what he calls the 'material simplicity' of rural and small-town Orissa, imbibing from his family a sense of contentment, constant wonder, connectedness to a larger whole and learning from unusual sources. From humble beginnings, he went on to achieve extraordinary professional success, eventually co-founding MindTree, one of India'™s most admired software services companies. Through personal anecdotes and simple words of wisdom, Subroto Bagchi brings to the young professional lessons in working and living, energizing ordinary people to lead extraordinary lives. Go Kiss the World will be an inspiration to 'young India', and to those who come from small-town India, urging them to recognize and develop their inner strengths, thereby helping them realize their own, unique potential.
Atlas of Clinical Fungi
Now available from ASM Press, this lavishly illustrated atlas sets the standard for innovative techniques in medical mycology. It illustrates the diversity of fungal agents and provides ample molecular data for the majority of clinically relevant fungi. In addition, antifungal susceptibility data is given for most species, providing essential knowledge for the clinician in view of adequate therapy. Numerous emerging opportunistic species are covered including recently described agents of brain infection such as Ramichloridium mackenziei and Cladophialophora modesta, as well as several Trichoderma species. Molecular data include rDNA SSU restriction maps for genera and rDNA ITS restriction maps for species. Phylogenetic overviews of the fungal Kingdom in general, and many important groups in detail, are also provided. This comprehensive volume also offers a list of doubtful names and insufficiently proven cases and references more than 3,400 fungal names that have appeared in the medical literature.
Social Media Storms
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis comm...
