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Taboo in Advertising
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and...
Intelligent Data Engineering and Automated Learning – IDEAL 2020
This two-volume set of LNCS 12489 and 12490 constitutes the thoroughly refereed conference proceedings of the 21th International Conference on Intelligent Data Engineering and Automated Learning, IDEAL 2020, held in Guimaraes, Portugal, in November 2020.* The 93 papers presented were carefully reviewed and selected from 134 submissions. These papers provided a timely sample of the latest advances in data engineering and machine learning, from methodologies, frameworks, and algorithms to applications. The core themes of IDEAL 2020 include big data challenges, machine learning, data mining, information retrieval and management, bio-/neuro-informatics, bio-inspiredmodels, agents and hybrid intelligent systems, real-world applications of intelligent techniques and AI. * The conference was held virtually due to the COVID-19 pandemic.
The Routledge Handbook of Sociolinguistics Around the World
Drawing on examples from a wide range of languages and social settings, The Routledge Handbook of Sociolinguistics Around the World was originally the first single-volume collection surveying the current research trends in international sociolinguistics. This new edition has been comprehensively updated and significantly expanded, and now includes more than 50 chapters written by leading authorities and a brand-new substantial introduction by John Edwards. Coverage has been expanded regionally and there is a critical focus on Indigenous languages. This handbook remains a key tool to help widen the perspective on sociolinguistics to readers interested in the field. Divided into sections cover...
Myths and Sanctioned Ignorance in British Immigration Discourse
Nations all have stories about themselves--where they came from, what it means to be a citizen of that nation, what its values are. In Myths and Sanctioned Ignorance in British Immigration Discourse, Samuel Bennett looks at British national myths about immigration and the country's colonial history. Combining Critical Discourse Studies with decolonial and postcolonial theories, Bennett offers an in-depth, methodologically rigorous analysis of a wide range of material to show how current immigration discourses are inextricably tied to the past. The book identifies four key myths: euphemization of the Commonwealth (and erasure of Britain's colonial history); immigration as both enrichment and ...
Manual of Romance Sociolinguistics
The Romance languages offer a particularly fertile ground for the exploration of the relationship between language and society in different social contexts and communities. Focusing on a wide range of Romance languages – from national languages to minoritised varieties – this volume explores questions concerning linguistic diversity and multilingualism, language contact, medium and genre, variation and change. It will interest researchers and policy-makers alike.
Vozes que moldam Abril: Os discursos presidenciais na celebração da Revolução
A democracia, em Portugal, tem data de nascimento. Vozes que moldam Abril tem como objetivo primeiro assinalar os 50 anos do 25 de Abril, na atenção aos discursos presidenciais de comemoração da Revolução, realizados maioritariamente na Assembleia da República Portuguesa. Concordamos com Balandier (1992) quando sublinha a importância simbólica da dimensão cerimonial na manutenção do poder. Em eventos de celebração nacional, os discursos amplificam esta dimensão. Os discursos presidenciais são lugar de legitimação e credibilização da função de Presidente da República, cujo poder se materializa, assim, no exercício público e institucional da palavra. Não se pode disso...
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História da Publicidade em Portugal
Desafiado pela Fundação Amélia de Mello a escrever a história da publicidade da CUF, a publicar no âmbito do 150.o aniversário do nascimento do seu fundador, Alfredo da Sil-va, Eduardo Cintra Torres propôs-se realizar um trabalho mais completo e de maior fôle-go que se impunha no contexto português: uma história da publicidade em Portugal. O resultado desse trabalho foram os dois volumes que ora se publicam daquela que é a primeira História da Publicidade em Portugal, uma verdadeira história global da publicidade no País desde a Idade Média até ao final do primeiro quartel do século XXI. Um dos volumes da obra apresenta o texto da história da publicidade em Portugal e o outro as imprescindíveis ilustrações desse mesmo texto.
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