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Remembering Utopia
"The history of socialism lacks close accounts of the texture of life in the margins of society, which include narratives of the feelings, experiences and practices of ordinary people. This book provides them and undermines persisting interpretations of 'real' life under socialism, which rely on macro-studies of social structures and on the political and institutional histories of socialism. As such, the book is also an attempt to de-Westernize the discourse on Central/ Eastern Europe as Europe's periphert or its Orient. The culture of memory is evoked either through oral traditions or textual analyses of records of the public discourse. Both facets contribute to a cultural history of the era of socialism in Yugoslavia between 1945 and 1980 (Tito's death)" -- from back cover.
Food & Communication
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Contesting Europe's Eastern Rim
Since 1989, Europe’s eastern rim has been in constant flux. This collection focuses on how political and economic transformations have triggered redefinitions of cultural identity. Using discursive modes of identity construction (deconstruction, reconstruction, reformulation, and invention) the book focuses on the creation of opposition to old and new 'outsiders' and 'insiders' in Europe. The linguistic study of discourse elements in connection with an exploration of the significance of metaphors in anchoring individual and collective identity is innovative and allows for a unique analysis of public discourse in Europe.
Food Democracy
In a world where privatisation and capitalism dominate the global economy, the essays in this book ask how to make socially responsive communication, design and art that counters the role of the food industry as a machine of consumption. Food Democracy brings together contributions from leading international scholars and activists, critical case studies of emancipatory food practices and reflections on possible models for responsive communication design and art. A section of visual communication works, creative writings and accounts of participatory art for social and environmental change – curated by the Memefest Festival of Socially Responsive Communication and Art on the theme of "Food Democracy" – are also included here. The beautifully designed book also includes a unique and delicious compilation of socially engaged recipes by the academic, artist and activist community. Aiming not just to advance scholarship, but to push ahead real change in the world, Food Democracy is essential reading for scholars and citizens alike.
Food Marketing and Selling Healthy Lifestyles with Science
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or r...
Decentering European Intellectual Space
Decentering European Intellectual Space challenges the conventional view of intellectual history as a debate over the interpretation of a limited number of texts produced by a small group of prominent scholars, writers, and intellectuals from the cultural centers of Europe. Addressing the question “What is European intellectual space?”, this collection of essays seeks to demonstrate how this space is shaped, ordered, and communicated between Europe’s fluctuating cores and peripheries. Focusing on the asymmetrical relations between large and small, centers and peripheries, cores and margins, in scholarly and other forms of interaction – and within Europe as well as globally – the volume brings forth a variety of trajectories and strategies developed by intellectuals outside the culturally dominant centers. Contributors are: David Cottington, Narve Fulsås, Tommaso Giordani, Marja Jalava, Zsófia Lórand, Łukasz Mikołajewski, Diana Mishkova, Stefan Nygård, Emilia Palonen, Manolis Patiniotis, Johanna Rainio-Niemi, Tore Rem, José María Rosales, and Johan Strang.
The Routledge Companion to Marketing and Society
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commerci...
