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The Last Survivor
This book proposes an interpretation of Francoism as the Spanish variant of fascism. Unlike Italian fascism and Nazism, the Franco regime survived the Second World War and continued its existence until the death of dictator Francisco Franco. Francoism was, therefore, the Last Survivor of the fascisms of the interwar period. And indeed this designation applies equally to Franco. The work begins with an analysis of the historical identity of Spanish fascism, constituted in the process of fascistization of the Spanish right during the crisis of the Second Republic, and consolidated in the formation of the fascist single-party and the New State during the civil war. Subsequent chapter contributi...
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Les intendants de la vice-royauté de la Nouvelle-Espagne (1764-1821)
L’histoire de l’intendance hispano-américaine ne peut se faire sans l’histoire des hommes qui la gouvernent. Au-delà des données biographiques classiques, cet ouvrage se penche sur leur environnement familial, social et professionnel. Son originalité réside dans la composition du groupe étudié. Il recense l’ensemble des intendants de la vice-royauté de la Nouvelle-Espagne entre 1764 et 1821 quel que soit leur mode de nomination, qu’ils soient entrés ou non en charge. Il est le seul à étudier les intendants de cette aire géographique dans toute son intégralité territoriale (Nouvelle-Espagne, Guatemala, Louisiane, Cuba, Porto Rico, Philippines).
National Brands and Private Labels in Retailing
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
'Los Invisibles'
Examining the social, medical and cultural history of male homosexuality in Spain, this book looks at it from the time homosexuality came to be an issue of medical, legal and cultural concern. Research into homosexuality in Spain is in its infancy. The last ten or fifteen years have seen a proliferation of studies on gender in Spain but much of this work has concentrated on women's history, literature and femininity. In contrast to existing research which concentrates on literature and literary figures, "Los Invisibles" focuses on the change in cultural representation of same-sex activity of through medicalisation, social and political anxieties about race and the late emergence of homosexual sub-cultures in the last quarter of the twentieth century. As such, this book constitutes an analysis of discourses and ideas from a social history and medical history position. Much of the research for the book was supported by a grant from the Wellcome Trust to research the medicalisation of homosexuality in Spain.
The Spanish Influenza Pandemic of 1918-1919
The Spanish Influenza Pandemic of 1918-1919 sheds new light on what the World Health Organization described as "the single most devastating infectious disease outbreak ever recorded" by situating the Iberian Peninsula as the key point of connection, both epidemiologically and discursively, between Europe and the Americas. The essays in this volume elucidate specific aspects of the pandemic that have received minimal attention until now, including social control, gender, class, religion, national identity, and military medicine's reactions to the pandemic and its relationship with civilian medicine, all in the context of World War I. As the authors point out, however, the experiences of 1918-...
Recursos humanos en investigación y desarrollo. Universidades y CSIC
Recursos humanos en investigación y desarrollo.--V.2.
