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COVID-19 PANDEMIC: Monitoring Technologies, Healthcare and Panic buying behaviour
COVID-19 is an infectious disease that has become the biggest threat in the year 2020 so far. It has dramatically changed the human life and the world economy. The world has traumatized by the terrifying effect of this virus. Not only the underdeveloped countries but also the most developed countries across the world, USA, Italy, Spain, Germany, to name of few, have witnessed the devastating effect of this lethal virus. Therefore, understanding the risk and management of this group of people is important for effective intervention and reducing the number of cases and fatality. In spite of this, COVID-19 imposes a heavy burden and costs on the health sector, and consequently, providing contin...
Best-Worst Scaling
First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.
TRM - Total Relationship Management
The last decade has seen much attention given to the subject of strategic relationship management and marketing. This book examines the new style of managing strategic business relationships. Dr. Zineldin shows how relationship management and marketing becomes a powerful tool for developing long-term relationships with suppliers, clients and distributors. The book provides students, researchers, managers, marketers and consultants with valuable new concepts and advice on key aspects within the area.
After Admission
Enrollment at America's community colleges has exploded in recent years, with five times as many entering students today as in 1965. However, most community college students do not graduate; many earn no credits and may leave school with no more advantages in the labor market than if they had never attended. Experts disagree over the reason for community colleges' mixed record. Is it that the students in these schools are under-prepared and ill-equipped for the academic rigors of college? Are the colleges themselves not adapting to keep up with the needs of the new kinds of students they are enrolling? In After Admission, James Rosenbaum, Regina Deil-Amen, and Ann Person weigh in on this deb...
Intercultural Service Encounters
This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
Managing Training and Development in South Africa
Managing Training and Development in South Africa fourth edition equips human resource practitioners with the skills to manage the training and development of employees in various enterprises. Detailed discussions, case studies and self-evaluation questions guide students through a wide spectrum of training and development issues, from legislation that impacts on education and training, such as SAQA, the NQF, the Skills Development Acts, and SETAs (Sector Education and Training Authorities), to contemporary issues, such as broad-based black economic empowerment, affirmative action and employment equity.
Neuromarketing in India
How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of...
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.
Life is What You Make It
What would you do if destiny twisted the road you took? What if it threw you to a place you did not want to go? Would you fight, would you run or would you accept? Set across two cities in India in the early eighties, Life is What You Make it is a gripping account of a few significant years of Ankita’s life. Ankita Sharma has the world at her feet. She is young, good-looking, smart and tones of friends and boys swooning over her. She also manages to get into a premier management school for her MBA. Six months later , she is a patient in a mental health hospital. Life has cruelly and coldly snatched that which meant the most to her and she must now fight to get it all back. It is a deeply moving and inspiring account of growing up, of the power of faith and how determination and an indomitable spirit can overcome even what destiny throws at you. A tale, at its core a love-story that makes us question our beliefs about ourselves and our concept of sanity, and forces us to believe that life is truly what one makes it.
Customers' Perception Towards Cellular Mobile Telephone Operators
The research findings are based on perceptions of customers' about mobile phone operators. The study produced mixed result from the statistical outcomes; some of these results were expected and some, although obvious were interesting. Finally, it is proposed that, brand image is considered to be significant factor that influences customers' perception towards an operator, effect of advertising and promotion on customers' perception towards an operator is significant, there is a positive relationship existed between customer satisfactions toward customers' perception towards mobile phone operators, price or call rate of an operator is considered a substantial factor that influences customers'...
