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Communication for Rural Innovation
This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Health education and health promotion
This book is a comprehensive resource for theory, research and action in health education and health promotion. The authors describe strategies and actions for health education and health promotion based on theories for understanding, predicting and changing behavioural, social and environmental determinants of health. The book also offers a conceptual framework for planning, evaluation and research and discusses ethical issues in health promotion. Health education and health promotion is addressed to bachelor and masters students, scholars, practitioners, policymakers and change managers. It offers a useful guide for a variety of professional and volunteer organisations and their workers, such as health service managers and environmental health officers, community nurses and dieticians, midwives and paediatricians, dentists, general practitioners, epidemiologists as well as psychologists, sociologists and social workers. This is a useful guide for all those who carry the field close to their heart and who are willing to invest in the promotion of health.
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Five centuries of farming
Where the lower reaches of the rivers Rijn, Maas and Schelde have passed through the Northwest-European plain to finally flow out into the North Sea, a unique country of towns had come about during the Late Middle Ages. Since then, due to its natural and central location, this country, the Netherlands, has turned into a true crossroads of European trade connections between east and west, north and south. A highly urbanised country emerged and as the urban economies prospered they have had a great impact on the surrounding countryside. This in turn has affected the rural communities and has stimulated all kinds of agrarian activities. Highly productive agribusiness complexes have been the res...
Monitoring Public Perception of Organisations
This book enhances understanding of organizational reputation and image. It provides a measurement method and explains the scientific background.
