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Indigenous Indian Management
This book reflects on the growing appetite for plurality in management knowledge that addresses the problems important to business and society. Over the last three decades, India’s rapid economic growth has helped to make it a leading economy of the world. The social and cultural setting of India is unique because of its diversity, large population, and social and economic stratification. India is a living culture of more than three thousand years that simultaneously embraces traditional and contemporary beliefs and practices. From world trade to climate change to democratization, India’s actions have a global impact. Reviewing management literature in the Indian context, this book attem...
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses ...
New Techniques for Brand Management in the Healthcare Sector
Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication th...
Handbook of Research on Asian Business
This volume is excellent. Students who are interested in Asian business should read it and will find the comprehensive bibliography offered by the different contributors very helpful. In light of the recent global financial crises, it is time to re-examine the Asian miracles, as well as the Western models of business organizations and regulations. This volume offers great insights not just on Asian business but also on Western economies and business. It is also time to adopt an integrative approach recommended by Yeung through comparative research of businesses and economies in different institutions and cultures. Yifei Sun, Economic Geography An absolute must-have for college library refere...
Curating Digital Lives
Within a digital context in contemporary consumer societies, Curating Digital Lives: Consumer Cultures, Digital Platforms, and Everyday Practices draws on practice theories to explore Chinese urban residents’ lived experiences of digital platforms in their ordinary lives, mapping digital geographies of consumption at micro scales. Using the conception of “curation,” this book teases out the engagements of different types of digital platforms and devices within daily practices to understand the connections between local cultures and the global development of digital technologies. The empirical discussions in this book address how urban residents curate their digital geographies of consu...
Mind Your Marketing - the Journal of World Marketing Summit
In this ever-changing world, enterprises, organizations and societies are influenced and affected by several mega trends. These include digitalization, disruption which goes along with the need to transform companies through innovation and the growing importance of social responsibility. As a result, marketing too is undergoing some rapid change and must embrace these factors that shape the macro-environment of each company and organization. This year's topic of the Journal of the World Marketing Summit was therefore chosen to sensitize politics, companies, organizations, marketers, practitioners and individuals to the necessity of digital transformation and to elaborate steps on the way to digital transformation. In this issue, there are great articles that show us how we can use marketing to change our planet for the better. We wish you fascinating, suspense-packed and inspiring reading that encourages you to drive the new possibilities into the direction of the good of organizations, enterprises, economy and the entire society. Yours truly, Prof. Dr. Marc Oliver Opresnik Chief Research Officer Kotler Impact, Inc. Chief Executive Officer Kotler Business Program November 2017
Marketing, Technology and Customer Commitment in the New Economy
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Social Media and Oil in Southern California
Social Media and Oil in Southern California: Greenwashing Los Angeles interrogates the politics of invisibility that permeates Southern California’s oil industry. Most residents are completely unaware that hospitals, schools, businesses, and homes are built among the thousands of active wells in Los Angeles County. Since the early 1900’s, the oil industry used social media to greenwash itself and obscure the material consequences of drilling and refining. From postcards to YouTube, social media has been a key tool in the arsenal of the fossil fuel industry. Jason L. Jarvis argues that oil–not Hollywood–is the key industry that drives the California dream. Scholars of communication, environmental studies, and rhetoric will find this book of particular interest.
Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
This is an open access book. The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for Digital Transformation”. Organizations are adopting a data-driven approach to identify new business opportunities, serve customers better, increase sales, improve the efficiency of operations and more. The amount of data generated, captured, copied, and consumed worldwide is growing rapidly du...
