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Studi Kelayakan Bisnis
Studi kelayakan bisnis digunakan untuk mengukur peluang keberhasilan suatu usaha di masa mendatang. Melalui studi kelayakan, bisnis akan didirikan dengan mempertimbangkan latar belakang sejarah dan urgenitas bisnis, deskripsi produk atau jasa, rincian operasi dan manajemen, riset pemasaran, data keuangan, persyaratan hukum dan kewajiban pajak sehingga dapat dievaluasi oleh para stakeholder untuk mengambil keputusan pada langkah berikutnya. Tujuan dari adanya studi kelayakan bisnis meliputi kemudahan perencanaan dan rancangan bisnis, melancarkan pelaksanaan bisnis, memperkecil risiko kerugian, mempermudah pengawasan, dan mempermudah pengendalian. Buku ini membahas tuntas tentang studi kelayak...
Internal Marketing
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Market-led Strategic Change
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Ch...
Internal Marketing: Directions for Management
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Man Makes the City
This book provides a well-illustrated and readable overview of the urban development phenomenon, and is suitable for the sophomore student and the general reader.
The Routledge Handbook of Indian Buddhist Philosophy
The Routledge Handbook of Indian Buddhist Philosophy is the first scholarly reference volume to highlight the diversity and individuality of a large number of the most influential philosophers to have contributed to the evolution of Buddhist thought in India. By placing the author at the center of inquiry, the volume highlights the often unrecognized innovation and multiplicity of India’s Buddhist thinkers, whose unique contributions are commonly subsumed in more general doctrinal presentations of philosophical schools. Here, instead, the reader is invited to explore the works and ideas of India’s most important Buddhist philosophers in a manner that takes seriously the weight of their p...
Abnormal Chromosomes
Explore the past, present, and future of cancer cytogenetics In Abnormal Chromosomes: The Past, Present, and Future of Cancer Cytogenetics, globally renowned researchers Drs. Sverre Heim and Felix Mitelman deliver a state-of-the-art review of how cancer cytogenetic analyses have contributed to an improved understanding of tumorigenesis as well as to the diagnosis and treatment of cancer patients. The book also discusses how cytogenetics – the study of chromosomes - meets, interacts with, and cross-fertilizes other investigative technologies, including molecular somatic cell genetics. The book provides an impetus to think more deeply about the role chromosomes, and their abnormalities, play...
Real Legends Were Born in June 1963
Vintage Birthday Notebook Are you looking for an outstanding birthday present? Then this great notebook is just for you. It has 100 lined pages and is suitable for many occasions in school, work, and leisure. Whether on the road or at home, everyone has things to write down. A great gift idea for an anniversary or just in between for a loved one. Properties: 100 pages white lined pages Numbered pages Size 6x9 Inches Softcover matt For design variants just click on the author's name above.
Supply Chain Management
Supply chain management, rapidly-advancing and growing ever more important in the global business climate, requires an intense understanding of both underlying principles and practical techniques. Including both a broad overview of supply chain management and real-world examples of SCM in companies ranging from small to large, this book provides students with both the foundational material required to understand the subject matter and practical tips that demonstrate how the latest techniques are being applied. Spanning functional boundaries, this well-regarded book is now in its second edition and has quickly become a standard course text at many universities. This newest edition continues to provide a balanced, integrative, and business-oriented viewpoint of the material, and deeply explores how SCM is intertwined with other organizational functions. New material has been added to address the importance of big data analytics in SCM, as well as other technological advances such as 3-D printing, cloud computing, machine learning, driverless vehicles, the Internet of Things, RFID, and others.
