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Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. So, how does a company succeed in a world gone green? In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 compa...
Disaster Communications in a Changing Media World
Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disas...
The Hidden Intelligence
The Hidden Intelligence explores what intuition is and is not, and why it is often hidden. Based on interviews with executives from Fortune 500 organizations to entrepreneurial startups, the book is full of insights the author has gathered over the years working with creative problem solving and ideation techniques. It brings our intuition into the mainstream of those skills crucial to running a successful business. The Hidden Intelligence explores how intuition in its various forms helps to create new products and marketing strategies at large and organizations. It explains what is and what is not intuition, why it is often hidden, and demonstrates that when it is used correctly, the intuitively-based decision is always correct. Sandra Weintraub began Management Resources over twenty years ago as a training and management development consulting firm. She has provided training for Fortune 500, educational, and governmental organizations, served as an adjunct professor in management skills at Brandeis University, and published several articles on management and intuition.
Living with Climate Change
The climate has changed and communities across America are living with the consequences: rapid sea level rise, multi-state wildfires, heat waves, and enduring drought. Living with Climate Change: How Communities Are Surviving and Thriving in a Changing Climate details the steps cities are taking now to protect lives and businesses, to reduce their vulnerability, and to adapt and make themselves more resilient. The authors included in this book have been directly involved in the successful design and implementation of community-based adaptation and resilience programs.
The Sheep Look Up
An enduring classic, this book offers a dramatic and prophetic look at the potential consequences of the escalating destruction of Earth. In this nightmare society, air pollution is so bad that gas masks are commonplace. Infant mortality is up, and everyone seems to suffer from some form of ailment. The water is polluted, and only the poor drink from the tap. The government is ineffectual, and corporate interests scramble to make a profit from water purifiers, gas masks, and organic foods. Environmentalist Austin Train is on the run. The Trainites, environmental activists and sometime terrorists, want him to lead their movement. The government wants him in jail, or preferably, executed. The media wants a circus. Everyone has a plan for Train, but Train has a plan of his own. This suspenseful science fiction drama is now available to a new generation of enthusiasts.
Guerrilla Marketing to Heal the World
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
Green Business
Annotation Presenting 150 signed entries, this book provides an overview of key principles, approaches, strategies, and tools businesses have used to reduce environmental impacts and contribute to sustainability.
Too Many People?
Too Many People? provides a clear, well-documented, and popularly written refutation of the idea that "overpopulation" is a major cause of environmental destruction, arguing that a focus on human numbers not only misunderstands the causes of the crisis, it dangerously weakens the movement for real solutions. No other book challenges modern overpopulation theory so clearly and comprehensively, providing invaluable insights for the layperson and environmental scholars alike. Ian Angus is editor of the ecosocialist journal Climate and Capitalism, and Simon Butler is co-editor of Green Left Weekly.
Cultures of Vision
"This is a very strong, thought-provoking [volume] . . . " —George Marcus As home photographs shift from the print format to digital technology and as video moves from the television screen to multimedia, it is crucial to develop new strategies of interpreting and analyzing these images. Visit the author's World Wide Web site: (2/19/03: Link is no longer active) http://www.facl.mcgill.ca/burnett/englishhome.html
Break Through
Two of Time magazine’s “Heroes of the Environment” reject the status quo of liberal politics and offer a bold vision for addressing climate change. Michael Shellenberger and Ted Nordhaus triggered a firestorm of controversy with their self-published essay “The Death of Environmentalism,” which argued that the existing model of environmentalism cannot adequately address global warming and that a new politics needs to take its place. In this follow-up to their essay, the authors give an expansive and eloquent manifesto for political change. American values have changed dramatically since the environmental movement’s greatest victories in the 1960s. And while global warming presents...
