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Campaigning on Facebook in the 2019 European Parliament Election
  • Language: en
  • Pages: 331

Campaigning on Facebook in the 2019 European Parliament Election

This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.

Current Communication Difficulties
  • Language: en
  • Pages: 302

Current Communication Difficulties

Our thesis is that communication has several sources. Some may be considered as main sources or constitutive sources from which communication springs, and others may be considered as secondary or complementary sources of communication. We can thus acknowledge eight main sources of communication: rhetoric, persuasion, psychology, sociology, anthropology, semiotics, linguistics and political science. Rhetoric is the first and oldest discipline which studied certain communication phenomena; rhetoric has outlined a proto-object of communication. Sociology is the most powerful source of communication methodology: sociology has supplied most of the theories and methods that have led to the discipl...

PR Trend Developments and Trends in Communication
  • Language: en
  • Pages: 236

PR Trend Developments and Trends in Communication

  • Type: Book
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  • Published: 2015
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  • Publisher: Unknown

None

Contemporary Politics, Communication, and the Impact on Democracy
  • Language: en
  • Pages: 420

Contemporary Politics, Communication, and the Impact on Democracy

  • Type: Book
  • -
  • Published: 2021-11-12
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  • Publisher: IGI Global

The loss of credibility of traditional media and democratic institutions points to the important challenges for the democratic system. Social networks have allowed new political and social actors to disseminate their messages, which has raised diversity. However, it has also lowered the standards for the circulation of messages and has increased disinformation and hate speech. Contemporary Politics, Communication, and the Impact on Democracy addresses communication and politics and the impact on democracy. This book offers a valuable contribution regarding the challenges and threats faced by traditional and stable democracies while disinformation, polarization, and populism have a main role in the present hybrid communicative scenario. Covering topics such as digital authoritarianism, emotional and rational frames, and political conflict on social media, this is an essential resource for political scientists, communication specialists, analysts, policymakers, politicians, critical media scholars, graduate students, professors, researchers, and academicians.

PR Trend Society and Communication
  • Language: en
  • Pages: 337

PR Trend Society and Communication

  • Type: Book
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  • Published: 2009
  • -
  • Publisher: Unknown

None

PR Trend. New Media: Challenges and Perspectives
  • Language: en
  • Pages: 100

PR Trend. New Media: Challenges and Perspectives

  • Type: Book
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  • Published: 2013
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  • Publisher: Unknown

None

The Cultural Core of Media Systems
  • Language: en
  • Pages: 175

The Cultural Core of Media Systems

This book provides a theoretical framework and case study to explore how media systems take on the form and coloration given to them by culture and in tandem with the affecting socio-political and economic systems, which are also defined by society’s values, beliefs, and attitudes and even more so by those of its elites.

Media Literacy as Intergenerational Project: Skills, Norms, and Mediation
  • Language: de
  • Pages: 170

Media Literacy as Intergenerational Project: Skills, Norms, and Mediation

Themenheft 35: Media Literacy as Intergenerational Project: Skills, Norms, and Mediation. Herausgegeben von Claudia Riesmeyer, Thorsten Naab, Anne-Linda Camerini, Ruth Festl und Christine Dallmann

2011
  • Language: en
  • Pages: 2983

2011

Particularly in the humanities and social sciences, festschrifts are a popular forum for discussion. The IJBF provides quick and easy general access to these important resources for scholars and students. The festschrifts are located in state and regional libraries and their bibliographic details are recorded. Since 1983, more than 639,000 articles from more than 29,500 festschrifts, published between 1977 and 2010, have been catalogued.

Adolescents' Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories
  • Language: en

Adolescents' Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories

  • Type: Book
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  • Published: 2022
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  • Publisher: Unknown

Abstract: Our study stresses the importance of developing understandable and easily recognizable ad disclosures for adolescents as a specific target group of social media influencer (SMI) advertising. A comprehensive advertising literacy concept that includes a cognitive, performative, and attitudinal component builds the theoretical background of the present research. We examine the effectiveness of ad disclosure in the native language of adolescent Instagram users, explore their understanding of the economic mechanism behind SMIs' advertising activities, and their skepticism toward sponsored content. Furthermore, we analyze the role that sponsorship transparency on Instagram stories plays in adolescents' responses to advertising. A three-level between-subjects survey-based experimental design (manipulating the absence of ad disclosure versus ad disclosure in the participants' native language versus standardized paid partnership ad disclosure in English) was conducted online with female ado