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Acta Pomerania nr 4
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The Employer Brand
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer bran...
Implementing Industry 4.0
This book relates research being implemented in three main research areas: secure connectivity and intelligent systems, real-time analytics and manufacturing knowledge and virtual manufacturing. Manufacturing SMEs and MNCs want to see how Industry 4.0 is implemented. On the other hand, groundbreaking research on this topic is constantly growing. For the aforesaid reason, the Singapore Agency for Science, Technology and Research (A*STAR), has created the model factory initiative. In the model factory, manufacturers, technology providers and the broader industry can (i) learn how I4.0 technologies are implemented on real-world manufacturing use-cases, (ii) test process improvements enabled by such technologies at the model factory facility, without disrupting their own operations, (iii) co-develop technology solutions and (iv) support the adoption of solutions at their everyday industrial operation. The book constitutes a clear base ground not only for inspiration of researchers, but also for companies who will want to adopt smart manufacturing approaches coming from Industry 4.0 in their pathway to digitization.
The Dynamics of Managing Diversity
This text takes the view that the study of equality needs to consider not only issues of discrimination, but also the needs of people in relation to their diverse cultures and identities. It therefore takes a different approach to the issues of quality and diversity in the world of employment. The Dynamics of Managing Diversity discusses diversity as recognition of the differences and similarities between and among social groups, and how resulting policies must reflect these. This new edition has been extensively revised and up-dated to incorporate new conceptual, theoretical and empirical work now available in this growing subject area.
9.78E+12
The second edition of this important reference work provides important updates and new perspectives on the cases constituting the first edition as well as including contributions from a number of new countries: Australia, Finland, Japan, New Zealand, N
The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
An Introduction to Business Ethics
Provides an introduction to the subject of ethics and values in the business environment. Set firmly in a European context, the book spans the range of subjects in business ethics, including: theories of ethics; capitalism and free enterprise; marketing; employment; and the greening of business.
Leadership: The Key Concepts
This is an indispensable and authoritative guide to the most crucial ideas, concepts and debates surrounding the study and exercise of leadership. Bringing together entries written by a wide range of international experts, this is an essential desktop resource for managers and leaders in all kinds of institutions and organizations, as well as students of business, sociology and politics. Topics covered in this guide include: authority creativity cross-cultural leadership motivation emotional intelligence group dynamics.
