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Case Studies on Social Marketing
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Atención a la Diversidad y Pedagogía Diferencial
La Pedagogía Diferencial es, ante todo, una perspectiva, un enfoque particular dentro de las Ciencias de la Educación que se ocupa de analizar, y de responder, a las diferencias existentes entre, y dentro de, sujetos y grupos; concentrándose específicamente en aquellas diferencias que sean relevantes al hecho educativo. La Pedagogía Diferencial es en esencia un modo de analizar la educación que, como realidad propiamente humana, aparece siempre envuelta en la diversidad; una diversidad que, de hecho, es lo natural, la norma dentro de cualquier sociedad o grupo humano, así como también es diverso el universo interior de cada sujeto que conforma dichas sociedades y grupos. Diferencias ...
Wild Food Plants for Zero Hunger and Resilient Agriculture
The edited volume brings out a comprehensive collection of information relevant to wild food plants, their importance for global sustainable food security, future-readiness, and resilient agriculture. The book's primary focus is to cover topics on the diversity of wild food plants across the globe, their nutraceutical importance, production-consumption trends, integration into the current food menu, and marketing and livelihood opportunities to the indigenous people. Sustainable development goals 1, 2, and 3 are significant for a poverty-free, hunger-free world and ensure good health and wellbeing of the people, respectively. The three goals are important and interlinked as achieving zero po...
Legumes
Legumes have high potential for improving the nutritional quality of foods, but limited data on their bioactive compounds exists. Results of clinical and epidemiological studies suggest that natural antioxidants can protect us against oxidative stress that is closely associated with cancer and cardiovascular disease. Legumes are a valuable source of bioactive compounds such as phenolic compounds, peptides and non-nutritional factors. They are rich in several important micronutrients, including potassium, magnesium, folate, iron, and zinc, and are an important source of protein in vegetarian diets. They are among the only plant foods that provide significant amounts of the amino acid, lysine....
Nucleation and Growth in Applied Materials
Nucleation and Growth in Applied Materials covers fundamental aspects of thermodynamics and kinetics, nucleation and growth phenomena occurring during materials processing and synthesis in engineering of materials. Theoretical and practical approaches used to identify and quantify nucleation are analyzed. These approaches can be used to explain the relationship of the physical properties of the material with nucleation and growth processes. Sections cover modern methods such as SEM, TEM, EBSD microtexture, X-ray macrotexture and modeling and simulation (Monte Carlo, Molecular dynamic simulation, machine learning, etc.). Based on these observations, their applications in engineering materials...
Pedagogía diferencial y atención a la diversidad
Manual para la asignatura de Pedagogía diferencial en los grados de Educación Social y Pedagogía de la UNED en el marco de EEES. Cada capítulo va precedido de un esquema, de los objetivos que persigue y recomienda alguna lectura. El primer capítulo está dedicado al concepto y campos de estudio de la disciplina, y los siete restantes analizan cada uno de estos campos.
How Tobacco Smoke Causes Disease
This report considers the biological and behavioral mechanisms that may underlie the pathogenicity of tobacco smoke. Many Surgeon General's reports have considered research findings on mechanisms in assessing the biological plausibility of associations observed in epidemiologic studies. Mechanisms of disease are important because they may provide plausibility, which is one of the guideline criteria for assessing evidence on causation. This report specifically reviews the evidence on the potential mechanisms by which smoking causes diseases and considers whether a mechanism is likely to be operative in the production of human disease by tobacco smoke. This evidence is relevant to understanding how smoking causes disease, to identifying those who may be particularly susceptible, and to assessing the potential risks of tobacco products.
Bio-organic Amendments for Heavy Metal Remediation
Bio-organic Amendments for Heavy Metal Remediation: Water, soil and plant focuses on these core continuum media to explore remediation options using microbial, organic and combined approached. A volume in the Plant Biology, Sustainability and Climate Change series, this book offers a comprehensive view of techniques and approaches for addressing contamination by heavy metals.As anthropogenic activities increasingly negatively impact natural resources, there has been significant disturbance of water, soil, and plant continuum due to the accumulation of heavy metals. The bioaccumulation of heavy metals in the food chain could pose life-threatening effects on plants as well as humans, and there...
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