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Research Handbook on Intellectual Property and Artificial Intelligence
This incisive Handbook offers novel theoretical and doctrinal insights alongside practical guidance on some of the most challenging issues in the field of artificial intelligence and intellectual property. Featuring all original contributions from a diverse group of international thought leaders, including top academics, judges, regulators and eminent practitioners, it offers timely perspectives and research on the relationship of AI to copyright, trademark, design, patent and trade secret law.
Encyclopedia of E-Business Development and Management in the Global Economy
"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Advances in Advertising Research X
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.
The Authoritarian Divide
In the context of the global decline of democracy, The Authoritarian Divide analyzes the tactics that populist leaders in Turkey, Venezuela, and Ecuador have used to polarize their countries. Political polarization is traditionally viewed as the result of competing left/right ideologies. In The Authoritarian Divide, Orçun Selçuk argues that, regardless of ideology, polarization is driven by dominant populist leaders who deliberately divide constituents by cultivating a dichotomy of inclusion and exclusion. This practice, known as affective leader polarization, stymies compromise and undermines the democratic process. Drawing on multiple qualitative and quantitative methodologies for support, as well as content from propaganda media such as public speeches, Muhtar Meetings, Aló Presidente, and Enlace Ciudadano, Selçuk details and analyzes the tactics used by three well-known populist leaders to fuel affective leader polarization: Recep Tayyip Erdoğan in Turkey, Hugo Chávez in Venezuela, and Rafael Correa in Ecuador. Selçuk’s work provides a rubric for a better understanding of—and potential defense against—the rise in polarizing populism across the globe.
Advances in Advertising Research (Vol. 1)
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
From Party Politics to Personalized Politics?
This volumes examines two major developments in contemporary democratic politics-- the change in party-society linkage and political personalization--and their relation to each other.
Regulating Social Network Sites
Drawing on rich, empirical case studies, this innovative book provides a contemporary and comprehensive exploration of the plural, dynamic and precarious processes, materials, practices, interventions and relationships on social network sites, and their resultant power effects, when copyright and data privacy rights are at stake.
Integrated Communications in the Postmodern Era
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Chatbot Research and Design
This book constitutes the refereed proceedings of the Third International Workshop on Chatbot Research and Design, CONVERSATIONS 2019, held in Amsterdam, The Netherlands, in November 2019. The 18 revised full papers presented in this volume were carefully reviewed and selected from 31 submissions. The papers are grouped in the following topical sections: user and communication studies user experience and design, chatbots for collaboration, chatbots for customer service, and chatbots in education.
Marketingfacts Jaarboek 2015-2016
Het Marketingfacts Jaarboek is het meest actuele handboek over de staat van online marketing in Nederland anno nu. Het boek helpt je als marketeer nog beter te bepalen welke middelen je inzet en met welke doelstellingen. Het is als de onlinemarketingbijbel onmisbaar bij het maken en schrijven van nieuwe marketingplannen. Het boek hoort thuis op de hoek van het bureau van iedere ervaren marketing- en communicatiespecialist. Ook wordt het boek door veel hogescholen en universiteiten ingezet als studieboek voor marketing- en communicatieopleidingen. Dit jaar publiceren we het Marketingfacts Jaarboek voor alweer de 10e keer. Wat in het eerste jaar begon als een dunne handige gids over het verand...
