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Digital Marketing Fundamentals
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
ICT for Transport
Information and Communication Technologies (ICT) are rapidly evolving and taking centre stage in everyday life in the 21st century alongside the increasing importance and value of information. This is particularly evident in the transport sector where
Handbook Organisation and Management
A hands-on introduction to the fields of business and management, this comprehensive text unveils the theories behind management and organization via a practice-led, international approach. In this fourth edition, the book expands with six new chapters on digital business transformation, internationalization, corporate social responsibility, the future of work, human resource management, and culture. In addition, the book contains new, topical practical examples, and features a fully modernized layout. This comprehensive, practice-led text will be valuable for students of business, management and organisation globally. A companion website offers students multiple choice questions, practical cases, and assignments, whilst instructors can assess exams, cases, and college sheets.
A Lifecycle Approach to Knowledge Excellence in the Biopharmaceutical Industry
This book addresses the rapidly emerging field of Knowledge Management in the pharmaceutical, medical devices and medical diagnostics industries. In particular, it explores the role that Knowledge Management can play in ensuring the delivery of safe and effective products to patients. The book also provides good practice examples of how the effective use of an organisation’s knowledge assets can provide a path towards business excellence.
Metasystems
In the past 30 years, technology has caused waves of disruptive developments, each crashing onto society and business alike. With the tide building and the pace accelerating, the next wave promises to come in big. These new challenges have a societal and environmental impact, are systemic and increasingly complex. Our old ways of doing business don’t suffice anymore. Furthermore, the future is too fast and too complex to go at it alone. In the future, competition will happen on the level of ecosystems, not just on the level of companies, products or services. This book gives companies the tools to build mutually beneficial, equal and sincere partnerships. We call them metasystems. And we b...
Marketingfacts Jaarboek 2015-2016
Het Marketingfacts Jaarboek is het meest actuele handboek over de staat van online marketing in Nederland anno nu. Het boek helpt je als marketeer nog beter te bepalen welke middelen je inzet en met welke doelstellingen. Het is als de onlinemarketingbijbel onmisbaar bij het maken en schrijven van nieuwe marketingplannen. Het boek hoort thuis op de hoek van het bureau van iedere ervaren marketing- en communicatiespecialist. Ook wordt het boek door veel hogescholen en universiteiten ingezet als studieboek voor marketing- en communicatieopleidingen. Dit jaar publiceren we het Marketingfacts Jaarboek voor alweer de 10e keer. Wat in het eerste jaar begon als een dunne handige gids over het verand...
Finland van A tot Z
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Marketingfacts Jaarboek 2016-2017
Elke dag houdt Marketingfacts je op de hoogte van nieuwe ontwikkelingen, trends en inzichten op het marketingvlak. En elk jaar doen we een stapje terug en kijken we naar het grotere plaatje. En dat resulteert elk jaar in het Marketingfacts Jaarboek, het meest actuele overzicht van de stand van onlinemarketingzaken in Nederland. Daarom hoort het altijd binnen jouw handbereik te zijn. Want met de input van 28 prominente experts, is het Jaarboek een niet te missen naslagwerk om op terug te vallen bij het maken van plannen of als je je wilt verdiepen in een specifiek onderwerp. Ook dit 11e Marketingfacts Jaarboek bevat waardevolle cijfers, onderzoeksresultaten en inzichten op het gebied van: 1. ...
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