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Advertising Media A-to-Z
Publisher Description
Introduction to Advertising Media
Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
The Turn
Lifelong friends Brian and David encounter metaphors and relive memories that molded their lives while they play what might be their last game of golf together. They struggle to solve their problems with golf and the game of life when a turn of events enlightens them and offers solutions.
Media Planning
Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
Branigan
Branigan's New York City upbringing by middle class, immigrant parents starkly contrasts with Arsalan Fattal's Lebanese childhood. The son of an Israeli mother and Irish father, Branigan was raised to honor and protect American freedom and security; raised in Lebanon by his radicalized Muslim uncle who became his adoptive father, Arsalan's mission threatened everything Branigan revered. Enter A'dab Alam a-Din. Her life was horrifically altered when she lost her twin brother during an Israeli attack on her Lebanese village. Her adoptive Jewish parents helped mold her life as she grew up in The City. A chance encounter with Branigan at the World Trade Center during the 1993 bombing greatly inf...
Media Planning: A Practical Guide, Third Edition
The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
Advertising Media A to Z
Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of:Every major term and concept necessary for accurate media planning Listings of related terms to allow further understanding of terms and concepts URLs for associated websites Mathematical formulas with plain-English explanations Acronyms listed alphabetically by the acronym itself as well as the expanded spelling
Branigan
A year after he was decorated as a hero for preventing a horrendous terrorist attack and saving millions of lives, Branigan faced an emotionally charged career crisis as a counterterrorism agent. At the same time, his nemesis, Fattal, struggled to balance patriotism and ego. During a cold and snowy New York City winter, they meet again, each dealing with their dilemmas. Seemingly having his back is DeSilva, a recruit with the NYPD Counterterrorism Bureau who Branigan discovers is coping with her demons. Raheeq, Fattal's trusted cohort in terrorism, makes a discovery that questions his loyalty to Fattal. Filled with twists and turns and peppered with humor, this Part II of the Branigan duology presents several unexpected climaxes.
Selling Electronic Media
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the ba...
