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Good is the New Cool Guide to Conscious Business
How brands can evolve to win with conscious consumers In the Good is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organization. This book draws on stories, insights, and case studies from leaders at successful purpose-driven corporations around the world, from Fortune 500 giants like Unilever and Procter to tech disruptors like Tesla, Microsoft, and Airbnb, as well as beloved brands like Lego, Adidas, and Patagonia. In the last decade, corporations were required t...
to quote myself
Khaya Dlanga has established himself as one of the most influential individuals in South African media, particularly social media, a platform he uses to promote discussions on topics that range from the frivolous to the profound. In To Quote Myself, Khaya recounts entertaining and moving stories about his roots and upbringing in rural Transkei, how he made his mark at school as well as his time spent studying advertising and as a stand-up comedian. This adaptation is designed for a younger audience, written in simpler language, looking at some of the more life changing chapters from To Quote Myself. The aim is to share Khaya’s Story with as many people as possible.
Romancing the Brand
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and ...
Nimble
In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked. Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work.
Identity-Based Brand Management
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to make brands a success. Numerous illustrative practicable examples demonstrate its applicability. The content - Foundation of identity-based brand management - The concept of identity-based brand management - Strategic brand management - Operational brand management - Identity-based brand controlling - Identity-based trademark protection - International identity-based brand management
Valuable Content Marketing
*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
Risk & Resilience
As the founder of Collective Hub, a multimedia platform that helps people unleash their full potential, best-selling author Lisa Messenger has helped millions of entrepreneurs, intrapreneurs, thought-leaders, game-changers and style-makers turn their passions into profit. That's only one side of the story... In her latest book, Lisa reveals the tough lessons she learnt during the hardest 18 months of her entrepreneurial journey, when scaling too quickly, hiring without strategy and trying to please everyone almost turned her dream into a disaster. And, the courageous steps she took to survive, thrive and prosper afterwards. Written in real-time, with intimate diary entries and insights from business experts, learn how to future-proof your start-up, how to step into your 'genius zone' and why pivoting can be the most powerful business strategy.
Marketing Management
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
The Queer Advantage
Meet the LGBTQ+ dealmakers, trailblazers, and glass-ceiling breakers in business, politics, and beyond. The people who are creating national public policy, running billion-dollar tech enterprises, and winning Olympic medals. Andrew Gelwicks interviews the leaders who have forged their own paths and changed the world. From Troye Sivan to Margaret Cho, George Takei to Billie Jean King, Shangela to Adam Rippon, each person credits their queer identity with giving them an edge in their paths to success. Their stories brim with the hard-won lessons gained over their careers. With variances in age, background, careers, and races, key themes shine through: Channeling anger in a positive way -- usin...
Gamechangers
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink...
