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O jingle e outras práticas culturais dos vendedores de rua
Através do jingle, uma ferramenta da propaganda, sobrevém uma abordagem sobre o conhecimento no fazer dos vendedores de rua que utilizam a referida ferramenta para anunciar seus produtos, sendo esses vendedores pessoas sem qualquer formação em área do conhecimento no saber. O jingle e outras práticas são criados e veiculados pelos vendedores de rua subvertendo a ordem social formalmente estabelecida. Agem de forma dissimulada com suas táticas de sobrevivência demonstrando expertise com as técnicas de propaganda do Marketing.
Administração pública e privada: novas tendências e perspectivas 4
A administração pública e privada são dois campos distintos que possuem características e objetivos próprios. Enquanto a administração pública visa o atendimento das demandas da sociedade, preservação dos direitos e o bem-estar coletivo, a administração privada tem como principal objetivo a maximização dos lucros para os acionistas, proprietários da empresa e responder a necessidades e desejos dos clientes. No entanto, apesar das diferenças entre elas, é possível identificar alguns pontos de convergência, ambas precisam ser eficientes na gestão dos recursos disponíveis, desenvolver estratégias para alcançar seus objetivos e tomar decisões que levem em conta o impacto...
Operations Management for Social Good
This volume showcases the presentations and discussions delivered at the 2018 POMS International Conference in Rio. Through a collection of selected papers, it is possible to review the impact and application of operations management for social good, with contributions across a wide range of topics, including: humanitarian operations and crisis management, healthcare operations management, sustainable operations, artificial intelligence and data analytics in operations, product innovation and technology in operations management, marketing and operations management, service operations and servitization, logistics and supply chain management, resilience and risk in operations, defense, and tourism among other emerging Operations Management issues. The Production and Operations Management Society (POMS) is one of the most important and influential societies in the subject of Production Engineering and, as an international professional and academic organization, represents the interests of professionals and academics in production management and operations around the world.
Gendering the Portuguese-speaking World
"In this book, 14 scholars from Belgium, Canada, Mozambique, Portugal, the US, and the UK examine the long-term cultural and social environment of sex definition in different continents. The study of medieval and early modern Portugal shows limited rights of women and patriarchal constraints. The impact on gender definition of Portuguese expansion in Africa, Asia, and the New World is analysed with the inclusion of local agency informing indigenous responses. Unstable constructions of masculinity, femininity, queer, homosexual, bisexual, and transgender identities and behaviours are placed in historical context. The use of language and literary representation are part of this research. Contributors are: Darlene Abreu-Ferreira, Vanda Anastácio, Francisco Bethencourt, Dorothée Boulanger, Rosa Maria dos Santos Capelão, Maria Judite Mário Chipenembe, Gily Coene, Philip J. Havik, Ben James, Anna M. Klobucka, Chia Longman, Amélia Polónia, Ana Maria S. Rodrigues, Isabel dos Guimarães Sá, Ana Cristina Santos, and João Silvestre"--
Advances in Tourism, Technology and Systems
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Azores
Everyone has heard about the Azores high – here is its home. A 3½ hour flight from London, the nine islands of the Azores – Santa Maria, São Miguel, Pico, Faial, São Jorge, Terceira, Graciosa, Flores and Corvo – are situated in the middle of the Atlantic. Still free from mass tourism, the archipelago, belonging to Portugal, is a Mecca for nature-lovers and individualists. The Azorean landscape is the very picture of extremity. Enchanting forests fuse with heavenly rolling hills and deep-blue crater lakes. Extinct volcanoes tower to the heavens and countless cleft valleys have been deeply cut through the volcanic stratum. The areas lying directly on the coast, often difficult to reac...
Stem Cells in Aesthetic Procedures
Interest in the use of stem cells in aesthetic procedures has been increasing rapidly, reflecting the widespread acknowledgment of the tremendous potential of stem cell fat transfer. This is, however, the first book to be devoted entirely to the subject. The book opens by reviewing the history of the development of pluripotent stem cells and the results of research into the biochemistry and physiology of stem cells. Adipose tissue anatomy and survival are discussed and the wide range of aesthetic procedures involving stem cell fat transfer are then described in detail. These procedures relate to the face, breast, buttocks, legs, hands, penis and Poland syndrome. In addition, potential risks and complications are identified. The book has been written by leading experts and will be an invaluable source of information for students, beginners and experienced surgeons in a range of specialties.
Textbook of Oral Cancer
This comprehensive multidisciplinary book examines all aspects of cancers of the mouth and oropharynx with the aim of equipping advanced students and practitioners in the early stages of specialist training with an up-to-date guide and reference. A multinational team of authors – all experts in the field of oral oncology – provide illuminating contributions on the full range of relevant topics: epidemiology, risk factors, clinical features, staging and prognostic factors, pathology, diagnostic techniques, disease prevention, surgery, radiotherapy, and chemotherapy. Molecular biology, molecular targeted therapies for advanced cases, and future diagnostic and prognostic applications of new technologies also receive careful attention. In providing a wealth of essential information and guidance in a practical format, the book will be a superb asset for senior graduate students in dentistry and specialist trainees in head and neck oncology. It will also be of high value for the many physicians, surgeons, pathologists, dentists, and specialists involved in the prevention, diagnosis, and management of squamous cell carcinomas of the oral cavity and oropharynx.
Food Science and Technology
This brand new comprehensive text and reference book is designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. Food Science and Technology, supported by the International Union of Food Science and Technology comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers and researchers from across the world. All authors are recognised experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organisations. Expertly drawn together, produ...
