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The Hauntup
“Tis an art to be in the right place at the right time. But, remember, I am the artist, and I put you in my painting for a reason.” When a mysterious stranger on Twitter summons Mitra, Siddhart, Priya, Radhika and Arvind to meet up at a ‘haunted’ location every Saturday night, they have no idea what they’re getting into or how drastically their lives are going to change. The promise of adventure drives the thrill-seekers to take up the challenge, but soon this paranormal quest starts to play with their psyche and things take several chilling turns. As the lines between reality and surreal blur, the five find themselves at the centre of a two-decade-old unsolved murder mystery of a young Carnatic singer and are plunged into the dark and sinister world of The Hauntup, from which there is no escape—unless they do exactly what the stranger asks!
The Barn Owl's Wondrous Capers
Set in 18th century Calcutta, the second city of the Empire is teeming with scandalous gossip and rumour. Abravanel Ben Obadiah Ben Aharon Kabariti, Sephardic Jew from Syria and trader in novelties, befriends the British officers and the local elite by day and records their escapades at night.
Brand Management
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Amyotrophic Lateral Sclerosis
A flurry of recent research on the role of the RNA/DNA-binding proteins TDP-43 and FUS as well as a dozen other factors (e.g., C9ORF72 and profilin) has led to a new paradigm in our understanding of the pathobiology of the motor neuron disease, Amyotrophic Lateral Sclerosis (ALS). How these factors trigger neuromuscular dysfunction is critical for developing more effective ALS therapeutics. The ‘gain-of-toxicity’ or ‘loss-of-function’ of these etiological factors is a key question. Recent studies on the imbalance in genome damage versus repair have opened avenues for potential DNA repair-based therapeutics. This book highlights emerging science in the area of ALS and discusses key approaches and mechanisms essential for developing a cure for ALS.
Conventional Military Strategy in the Third Nuclear Age
This volume delves into the way conventional deterrence operates between nuclear-armed states in the third nuclear age. Unlike the first and second ages the advent of this new age has witnessed greater strain on the principles of mutual vulnerability and survivability that may result in increased risks of advertent or inadvertent escalation and horizontal nuclear proliferation. The book looks at the sum of three key simultaneous developments in the third nuclear age that merit attention. These include the emergence of asymmetric strategies, the introduction of unmanned platforms and the expansion of nuclear arsenals. The volume discusses how these concurrent developments might shape the prac...
10 THREADS TO FORTUNE A Guide For Fashion Entrepreneurs
10 Threads to Fortune: A Guide for Fashion Entrepreneurs is a hands-on, step-by-step guide designed to empower aspiring fashion entrepreneurs with the tools and insights they need to build a thriving business in the fashion industry. This book demystifies the journey from creative concept to successful brand, covering essential topics like identifying your unique style, building a solid business plan, sourcing materials, establishing a brand presence, and connecting with consumers. With each chapter packed with takeaways, real-world examples, and industry insights, 10 Threads to Fortune offers readers both inspiration and actionable advice to navigate the challenges of the competitive fashion world. It’s written in an engaging, conversational tone, making it an accessible and enjoyable read for fashion students, startup founders, and anyone looking to dive into the business side of fashion. Whether you're launching your first collection or looking to scale your brand, this guide provides the strategies and entrepreneurial mindset needed to succeed and stand out in the industry.
The Story of Indian Manufacturing
This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route pioneered by Vasco-da-Gamma in 1498 and the other was the dawn of the Mughal Empire in 1526. The book explores how these two events provided the appropriate stimulus for the emergence of traditional flexible manufacturing in India and how they played a vital role in the pattern of growth of the Indian manufacturing: The Mughal Empire created an integrated economy of continental size whereas European trading companies expanded the commercial connectivity of the Indian economy and South East Asia. It further investigates how the circumstances created by the colonial administration, factor endowment and market conditions created the complex forms of manufacturing enterprises that India inherited at the time of independence. It is a valuable resource for students of history, economic history, business history and the history of technology.
Cryogenics and Measurement of Properties of Solids at Low Temperatures
Low temperature research has become fairly widespread in the country after the availability of closed cycle refrigerators. It is opportune to write a book for students and researchers in India on production of low temperatures and techniques for the measurement of physical properties of materials at such temperatures. This book is an effort in this direction. The first part of the book discusses methods for producing temperatures down to 1.8 K. There is a fairly extensive discussion on different types of closed cycle refrigerators. The behaviour of properties of materials relevant in Cryogenics is dealt with in some detail. Useful tips on construction of cryostats are given. Thermometry is d...
Topographies of Popular Culture
Topographies of Popular Culture departs from the deceptively simple notion that popular culture always takes place somewhere. By studying the spatial and topographic imaginations at work in popular culture, the book identifies and illustrates several specific tendencies that deserve increased attention in studies of the popular. In combining the study of popular texts with a broad variety of geographical contexts, the volume presents a global and cross-cultural approach to popular culture’s topographies. In part, Topographies of Popular Culture takes its cue from recent theorisations of spatiality in the field of critical theory, and from such global transformations as the processes and after-effects of decolonisation and globalisation. It contemplates the spatiality of genre and the interactions between the local and the global, as well as the increasing circulation and adaptation of popular texts across the globe. The ten individual chapters analyse the spaces of popular culture at a scale that extends from an individual’s everyday experience to genuinely global questions, offering new theoretical and analytical insights into the relation between spatiality and the popular.
Indian Ocean and Maritime Security
This book provides a synoptic view of the Indian Ocean and maritime security in its contested waters. The volume highlights the competition between major Asian powers to control the Indian Ocean periphery; shows that cooperation amongst the major regional powers could abate the threat of the potential of conflict becoming global and inviting external intervention; and discusses India’s Look East policy and the deepening relation between India and ASEAN. It argues for the need for Indian Ocean states and particularly SAARC members of the Indian Ocean Rim Association to look afresh at their political and security issues and common interests. It also suggests measures for evolving a robust mechanism of maintaining the Indian Ocean as a sustainable zone of commerce, energy, security and peace rather than threat.
