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The Barn Owl's Wondrous Capers
Set in 18th century Calcutta, the second city of the Empire is teeming with scandalous gossip and rumour. Abravanel Ben Obadiah Ben Aharon Kabariti, Sephardic Jew from Syria and trader in novelties, befriends the British officers and the local elite by day and records their escapades at night.
Brand Management
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Studies in Perception and Action IV
As busy as teachers and scholars are, rarely do they find the time to sample widely from the table of scientific inquiry. This book offers the opportunity to do just that. The fourth volume in the "Studies in Perception and Action" series, it contains a collection of posters presented at the Ninth International Conference on Perception and Action, sponsored by the International Society for Ecological Psychology. Like its predecessor, this volume is a collection of short reports, mostly empirical in nature. The reports are considerably larger than the abstracts presented in the proceedings of many conferences, and provide the authors with opportunities to present arguments, methods, results, and conclusions in condensed forms.
Amyotrophic Lateral Sclerosis
A flurry of recent research on the role of the RNA/DNA-binding proteins TDP-43 and FUS as well as a dozen other factors (e.g., C9ORF72 and profilin) has led to a new paradigm in our understanding of the pathobiology of the motor neuron disease, Amyotrophic Lateral Sclerosis (ALS). How these factors trigger neuromuscular dysfunction is critical for developing more effective ALS therapeutics. The ‘gain-of-toxicity’ or ‘loss-of-function’ of these etiological factors is a key question. Recent studies on the imbalance in genome damage versus repair have opened avenues for potential DNA repair-based therapeutics. This book highlights emerging science in the area of ALS and discusses key approaches and mechanisms essential for developing a cure for ALS.
Conventional Military Strategy in the Third Nuclear Age
This volume delves into the way conventional deterrence operates between nuclear-armed states in the third nuclear age. Unlike the first and second ages the advent of this new age has witnessed greater strain on the principles of mutual vulnerability and survivability that may result in increased risks of advertent or inadvertent escalation and horizontal nuclear proliferation. The book looks at the sum of three key simultaneous developments in the third nuclear age that merit attention. These include the emergence of asymmetric strategies, the introduction of unmanned platforms and the expansion of nuclear arsenals. The volume discusses how these concurrent developments might shape the prac...
The Indian Graphic Novel
This book is a detailed study of the Indian graphic novel as a significant category of South Asian literature. It focuses on the genre’s engagement with history, memory and cultural identity and its critique of the nation in the form of dissident histories and satire. Deploying a nuanced theoretical framework, the volume closely examines major texts such as The Harappa Files, Delhi Calm, Kari, Bhimayana, Gardener in the Wasteland, Pao Anthology, and authors and illustrators including Sarnath Banerjee, Vishwajyoti Ghosh, Durgabai Vyam, Amrutha Patil, Srividya Natarajan and others. It also explores — using key illustrations from the texts — critical themes like contested and alternate histories, urban realities, social exclusion, contemporary politics, and identity politics. A major intervention in Indian writing in English, this volume will be of great importance to scholars and researchers of South Asian literature, cultural studies, art and visual culture, and sociology.
INDIAN PUBLICITY - 1961
This volume of 1961 and the subsequent volumes in this series would not merely be a record of what is best in different fields of designing and printing in India each year but will be a source of inspiration to our own workers and an incentive for greater progress in the general field of graphics in other countries.
Indian Ocean and Maritime Security
This book provides a synoptic view of the Indian Ocean and maritime security in its contested waters. The volume highlights the competition between major Asian powers to control the Indian Ocean periphery; shows that cooperation amongst the major regional powers could abate the threat of the potential of conflict becoming global and inviting external intervention; and discusses India’s Look East policy and the deepening relation between India and ASEAN. It argues for the need for Indian Ocean states and particularly SAARC members of the Indian Ocean Rim Association to look afresh at their political and security issues and common interests. It also suggests measures for evolving a robust mechanism of maintaining the Indian Ocean as a sustainable zone of commerce, energy, security and peace rather than threat.
The Story of Indian Manufacturing
This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route pioneered by Vasco-da-Gamma in 1498 and the other was the dawn of the Mughal Empire in 1526. The book explores how these two events provided the appropriate stimulus for the emergence of traditional flexible manufacturing in India and how they played a vital role in the pattern of growth of the Indian manufacturing: The Mughal Empire created an integrated economy of continental size whereas European trading companies expanded the commercial connectivity of the Indian economy and South East Asia. It further investigates how the circumstances created by the colonial administration, factor endowment and market conditions created the complex forms of manufacturing enterprises that India inherited at the time of independence. It is a valuable resource for students of history, economic history, business history and the history of technology.
