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The Hauntup
“Tis an art to be in the right place at the right time. But, remember, I am the artist, and I put you in my painting for a reason.” When a mysterious stranger on Twitter summons Mitra, Siddhart, Priya, Radhika and Arvind to meet up at a ‘haunted’ location every Saturday night, they have no idea what they’re getting into or how drastically their lives are going to change. The promise of adventure drives the thrill-seekers to take up the challenge, but soon this paranormal quest starts to play with their psyche and things take several chilling turns. As the lines between reality and surreal blur, the five find themselves at the centre of a two-decade-old unsolved murder mystery of a young Carnatic singer and are plunged into the dark and sinister world of The Hauntup, from which there is no escape—unless they do exactly what the stranger asks!
The Barn Owl's Wondrous Capers
Set in 18th century Calcutta, the second city of the Empire is teeming with scandalous gossip and rumour. Abravanel Ben Obadiah Ben Aharon Kabariti, Sephardic Jew from Syria and trader in novelties, befriends the British officers and the local elite by day and records their escapades at night.
Conventional Military Strategy in the Third Nuclear Age
This volume delves into the way conventional deterrence operates between nuclear-armed states in the third nuclear age. Unlike the first and second ages the advent of this new age has witnessed greater strain on the principles of mutual vulnerability and survivability that may result in increased risks of advertent or inadvertent escalation and horizontal nuclear proliferation. The book looks at the sum of three key simultaneous developments in the third nuclear age that merit attention. These include the emergence of asymmetric strategies, the introduction of unmanned platforms and the expansion of nuclear arsenals. The volume discusses how these concurrent developments might shape the prac...
Brand Management
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Amyotrophic Lateral Sclerosis
A flurry of recent research on the role of the RNA/DNA-binding proteins TDP-43 and FUS as well as a dozen other factors (e.g., C9ORF72 and profilin) has led to a new paradigm in our understanding of the pathobiology of the motor neuron disease, Amyotrophic Lateral Sclerosis (ALS). How these factors trigger neuromuscular dysfunction is critical for developing more effective ALS therapeutics. The ‘gain-of-toxicity’ or ‘loss-of-function’ of these etiological factors is a key question. Recent studies on the imbalance in genome damage versus repair have opened avenues for potential DNA repair-based therapeutics. This book highlights emerging science in the area of ALS and discusses key approaches and mechanisms essential for developing a cure for ALS.
The Story of Indian Manufacturing
This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route pioneered by Vasco-da-Gamma in 1498 and the other was the dawn of the Mughal Empire in 1526. The book explores how these two events provided the appropriate stimulus for the emergence of traditional flexible manufacturing in India and how they played a vital role in the pattern of growth of the Indian manufacturing: The Mughal Empire created an integrated economy of continental size whereas European trading companies expanded the commercial connectivity of the Indian economy and South East Asia. It further investigates how the circumstances created by the colonial administration, factor endowment and market conditions created the complex forms of manufacturing enterprises that India inherited at the time of independence. It is a valuable resource for students of history, economic history, business history and the history of technology.
CLAWS Journal
This issue of CLAWS Journal has been composed with a variety of articles, opinion pieces, commentaries and book reviews to theoretically understand why the Indian Army Chief has initiated four major studies for the transformation of the Indian Army into a “more agile fighting force” to face current and emerging threats and challenges.
10 THREADS TO FORTUNE A Guide For Fashion Entrepreneurs
10 Threads to Fortune: A Guide for Fashion Entrepreneurs is a hands-on, step-by-step guide designed to empower aspiring fashion entrepreneurs with the tools and insights they need to build a thriving business in the fashion industry. This book demystifies the journey from creative concept to successful brand, covering essential topics like identifying your unique style, building a solid business plan, sourcing materials, establishing a brand presence, and connecting with consumers. With each chapter packed with takeaways, real-world examples, and industry insights, 10 Threads to Fortune offers readers both inspiration and actionable advice to navigate the challenges of the competitive fashion world. It’s written in an engaging, conversational tone, making it an accessible and enjoyable read for fashion students, startup founders, and anyone looking to dive into the business side of fashion. Whether you're launching your first collection or looking to scale your brand, this guide provides the strategies and entrepreneurial mindset needed to succeed and stand out in the industry.
Studies in Perception and Action IV
As busy as teachers and scholars are, rarely do they find the time to sample widely from the table of scientific inquiry. This book offers the opportunity to do just that. The fourth volume in the "Studies in Perception and Action" series, it contains a collection of posters presented at the Ninth International Conference on Perception and Action, sponsored by the International Society for Ecological Psychology. Like its predecessor, this volume is a collection of short reports, mostly empirical in nature. The reports are considerably larger than the abstracts presented in the proceedings of many conferences, and provide the authors with opportunities to present arguments, methods, results, and conclusions in condensed forms.
Sustainable Microbial Technologies for Valorization of Agro-Industrial Wastes
This book provides an overview of the different aspects of microbial bioconversion methodologies for valorization of underutilized wastes of varied nature. It covers microbiological/biotechnological aspects, environmental concerns, bioprocess development, scale-up aspects, challenges, and opportunities in microbial valorization at commercial scale. It explains sustainable microbiological processes for bioconversion and valorization of the wastes for production of various products of commercial interests, including biofuels, bioenergy, and other platform chemicals. The book • presents potential biotechnological topics and strategies for the valuation of agricultural waste materials; • pro...
