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The Competitive Destination
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
Human Memory
The fact that cognitive psychology has become largely concerned with a handful of laboratory tasks has brought expressions of concern and suggestions about how to place the field on a more solid footing. The view expressed here, however, is that the classic cognitive paradigms have become fascinating puzzles on which some of the best minds in the field have labored. An examination of the development of research in these areas yields many examples of the scientific method at its most sophisticated, as well as impressive examples of how theories and data can interact. Covering the whole temporal range of memory experiences, this volume provides a review of the major paradigms that have been used by experimental psychologists to study human memory.
Marketing Research
Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.
