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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Turkish-Azerbaijani Relations
An east-west axis of Azerbaijan and Turkey has grown into prominence within the broader structure of regional dynamics in Eurasia over the past two decades. Yet few, including among policy advisors and policy makers in either of the two states, have attempted to look deeper into the forces that lie behind the workings of this important regional nexus, a reality that resulted in a dual crisis in bilateral relations towards the end of the second decade of interaction. This volume investigates the underlying causes that shaped the dynamics within the structure of the bilateral relationship between Azerbaijan and Turkey. It features chapters by both scholars from the region and international exp...
Military Innovation in Türkiye
This book explores Turkish military innovation since the Cold War. The major questions addressed are how Türkiye has been able to innovate, the production of new weapon systems, its philosophical background, how the country overcame bureaucratic and economic obstacles, and how these innovations resonated in military doctrine and organization. Focusing on two main defense industry projects that trigger an overall change in the military doctrine and organization, the text examines the innovative inclinations of the Turkish military realm and reveals the societal, economic and political consequences of military innovation. This book fills a gap in the literature by providing an interdisciplinary and comprehensive overview of Turkish military innovation. Contributors include those involved in and affected by the military innovation process, as well as scholars who monitor the process using primary sources. Military Innovation in Türkiye will appeal to academics, politicians and military professionals interested in understanding the evolution of the Turkish military.
The Ottoman Mobilization of Manpower in the First World War
The Ottoman Mobilization of Manpower in the First World War examines how the Ottoman Empire tried to cope with the challenges of permanent mobilization and how this process reshaped state-society relations in 1914-1918, focusing mainly on Anatolia and the Muslim population.
The Turks
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Transformation of Muslim Mystical Thought in the Ottoman Empire
One of more poorly understood aspects of the history of the Ottoman Empire has been the flourishing of Sufi mysticism under its auspices. This study tracks the evolution of the Halveti order from its modest origins in medieval Azerbaijan to the emergence of its influential Sa'baniyye branch, whose range extended throughout the Empire at the height of its expansion. By carefully reconstructing the lives of formerly obscure figures in the history of the order, a complex picture emerges of the connections of Halveti groups with the Ottoman state and society. Even more importantly, since the Sa'baniyye branch of the order grew out of the towns and villages of the northern Anatolian mountains rather than the major urban centres, this work has the added benefit of bringing a unique perspective to how Ottoman subjects lived, worked, and worshiped outside the major urban centres of the Empire. Along the way, it sheds light on less-visible actors in society, such as women and artisans, and challenges widely-held generalizations about the activities and strategies of Ottoman mystics.
Duden – Das Aussprachewörterbuch
Das Duden-Aussprachewörterbuch ist das Standardwerk zu Fragen der Aussprache und Betonung des Deutschen. Die 8. Auflage wurde um über 4000 Stichwörter erweitert und enthält 144.000 Aussprachen zu Wörtern und Namen, inklusive im Deutschen gebräuchlicher Fremdwörter und fremdsprachlicher Namen. Alle Stichwörter wurden vertont und die Audios sind als Download verfügbar. Ein ausführliches Kapitel beschreibt die Regeln der Lautung und in zahlreichen Infokästen finden sich Informationen zu Aussprachephänomenen wie der Sprechpause beim Gendern. Entstanden in Zusammenarbeit mit dem Leibniz-Institut für Deutsche Sprache in Mannheim.
