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A 1980s Childhood
Do you remember trying to solve the Rubik's cube whilst dressed in your He-Man picture pyjamas? Did you try to make 'cool' sound effects with your mouth like Jones from Police Academy? Or maybe you swooned over Scott and Charlene's (aka Jason and Kylie's) wedding of the year? If that sounds like you, there's no mistaking you were a child of the eighties. Rev up your DeLorean, switch on the Flux Capacitor and take a cruise back through the decade that made you the person you are today. This amusing and entertaining collection of reminiscences will jog the memories of all who grew up in the same decade where greed was good, mullets were cool and white dog poo littered the streets.
Now Try Something Weirder
With 233 (to be exact) hints, tips, and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day). Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals, and the launch of his own business) to share his ultimate secrets to enviable success ... who said you should keep your secrets closely guarded? Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations—and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.
A 1990s Childhood
Do you remember getting up on a Saturday morning to watch Going Live? A time when scrunchies and curtains were the height of cool? Playing Sonic the Hedgehog on your Sega Mega Drive? Then the chances are you were a child in the nineties. This trip down memory lane will jog the memory of even the coolest 30-year-old, and make you long for the days when Gladiators was on the telly and the Spice Girls spiced up your life.
Gold Rush
'Elite athletes aren't born. They're made.' Michael Johnson From a living icon of the Olympic Games – as both an athlete and now as a BBC broadcaster – Gold Rush is a compelling analysis of the fascinating combination of psychological and personal qualities, as well as internal and external factors, that go to create an Olympic champion.
Slaying the Dragon
The Olympic track and field athlete relates his road to victory and offers advice for obtaining similar goals
A Typology of Domestic Violence
Reassesses thirty years of domestic violence research and demonstrates three forms of partner violence, distinctive in their origins, effects, and treatments
Taking Charge
Contains primary source material.
PID Control
The effectiveness of proportional-integral-derivative (PID) controllers for a large class of process systems has ensured their continued and widespread use in industry. Similarly there has been a continued interest from academia in devising new ways of approaching the PID tuning problem. To the industrial engineer and many control academics this work has previously appeared fragmented; but a key determinant of this literature is the type of process model information used in the PID tuning methods. PID Control presents a set of coordinated contributions illustrating methods, old and new, that cover the range of process model assumptions systematically. After a review of PID technology, these ...
Reel Love
In a quiet corner of England, a young boy visits the cinema for the first time. Overwhelmed by the experience, he returns to see a movie which will ignite his imagination, fill his head with fantasy and change the course of his life. That enthusiasm carries him though to his adolescence, when he gets a part-time job as an usher at his local cinema. Falling in with the motley crew of cinephile staff, he falls in love, finds his tribe, and fantasises about his film-filled future. The final act sees that same boy as a grown man, back in his hometown after life panned out in a slightly unexpected way. When an opportunity to break into the film world presents itself, he finds that his life has come full circle as he sets out again to make his magnum opus...
Problem Solved
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
