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Branding with Brains
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain’s algorithm to make sure their brand is at the top of their customers’ minds at the moment they choose which brand to buy. This ground-breaking new book brings the proven effects of hard science to the creative practice of branding. It shows you how to harness this powerful combination to your own advantage by helping you understand how customer...
Preventing Senior Moments
"Suggests 15 prevention strategies for senior moments ranging from forgetting appointments to becoming disoriented"--
The Literary Mafia
An investigation into the transformation of publishing in the United States from a field in which Jews were systematically excluded to one in which they became ubiquitous “From the very first page, this book is funnier and more gripping than a book on publishing has any right to be. Anyone interested in America’s intellectual or Jewish history must read this, and anyone looking for an engrossing story should.”—Emily Tamkin, author of Bad Jews In the 1960s and 1970s, complaints about a “Jewish literary mafia” were everywhere. Although a conspiracy of Jews colluding to control publishing in the United States never actually existed, such accusations reflected a genuine transformatio...
The Oxford Handbook of Developmental and Life-Course Criminology
Developmental and life-course criminology are both concerned with the study of changes in offending and problem behaviors over time. Developmental studies in criminology focus on psychological factors that influence the onset and persistence of criminal behavior, while life-course studies analyze how changes in social arrangements, like marriage, education or social networks, can lead to changes in offending. Though each perspective is clearly concerned with patterns of offending and problem behavior over time, the literature on each is spread across various disciplines, including criminology & criminal justice, psychology, and sociology. The Oxford Handbook on Developmental and Life-Course ...
Get The Edge
A fascinating guide to getting the edge in all areas of life from leading psychologist Geoff Beattie. Geoff's easy-to-follow advice shows how you can improve your relationship with yourself and others, sometimes in a matter of seconds. With his impressive insight into what makes us tick, Geoff provides quick tips that will help you shake off your old, bad habits and quickly get into new, positive ones. Whether you want to lift yourself out of a bad mood, be able to spot a liar, get your partner to clean the house or just tell a joke well, this book will give you the edge.
The Wiley Handbook of Cognitive Control
Covering basic theory, new research, and intersections with adjacent fields, this is the first comprehensive reference work on cognitive control – our ability to use internal goals to guide thought and behavior. Draws together expert perspectives from a range of disciplines, including cognitive psychology, neuropsychology, neuroscience, cognitive science, and neurology Covers behavioral phenomena of cognitive control, neuroanatomical and computational models of frontal lobe function, and the interface between cognitive control and other mental processes Explores the ways in which cognitive control research can inform and enhance our understanding of brain development and neurological and psychiatric conditions
What Your Body Knows About God
Scientists are now discovering ways that our bodies are designed to connect with God. Award-winning journalist Rob Moll explores the fascinating ways in which our brains and bodies interact with God and spiritual realities, using neuroscience to show how our brains actually change and adapt when engaged in spiritual practices.
Traffic
Why does the other lane always seem to be moving faster? Why are people so different inside their cars than they are outside them? Is traffic a microcosm of society, or does the road make its own rules? Traffic speaks volumes: bringing together people from every walk of life. In this hugely enjoyable, curiosity-filled book, Tom Vanderbilt explains why traffic problems are really people problems. Traffic shows that how we behave walking the streets, on our bikes and in our cars is an astonishing cultural indicator; a living, constantly surprising model, what physicists call 'emergent collective behaviour'. Vanderbilt chauffeurs us through why it's so hard to pay attention in traffic, why women cause more congestion than men, what factors make us more likely to honk our horns amongst a host of eye-opening highway conundrums. This book will change the way you view the world and help you better navigate it.
