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Bunga Rampai Pemberdayaan Perempuan di Pesisir Pantai
Buku permasalahan dan kesejahteraan sosial yang berjudul Bunga Rampai Pemberdayaan Perempuan di Pesisir Pantai merupakan buku karya Rika Suprapty … [et al.]. Pada buku ini disajikan berbagai macam strategi dan prosedur pemberdayaan masyarakat, diantaranya learning by doing melalui pelatihan/demonstrasi serta partisipasi, PLA (Participatory Learning and Action) atau proses belajar dan praktik secara partisipatif dengan dipadukan metode tatap muka, PRA (Participatory Rapid Appraisal). Buku ini membahas tentang perlunya suatu pemberdayaan agar masyarakat grassroot khususnya kaum perempuan memiliki posisi tawar di dunia kerja. Pemberdayaan melalui program-program khusus (penerapan Teknologi Te...
Positive Thinking for Beginners
Positive thinking means changing the way you look at things and how you handle lifes many challenges. It will help you achieve any goal. Conversely, a negative attitude will result in negative behavior, which affects your ability to even set goals. If you cant set goals, theres no way you can achieve them. In this guide to thinking in a positive way, youll learn how to avoid procrastinating for the wrong reasons; recognize the importance of rewarding yourself with me time; take baby steps toward living a more positive life; and stop worrying about things you cant control. As hard as it may seem, its possible to eliminate negative thinking from your life and replace it positive thoughts. Small changes in your daily life wont just improve your lifethey will also improve the lives of those around you. Start reaping the rewards of tackling each day with a smile by following the guidance in Positive Thinking for Beginners.
Ingredient Branding
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
Greater Good
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
Brand Loyalty
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Qualitative Research
The bestselling guide to qualitative research, updated and expanded Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study. This fourth edition features new material covering mixed methods, action research, arts-based research, online data sources, and the latest in data analysis, including data analysis software packages as well as narrative and poetic analysis strategies. A new section offers multiple ways of presenting qualitative research findings. The reader-friendly, jargon-free style makes this book accessible to both novice and experienced researchers, emphasizing the role of a theoretical framework in designin...
The Constructivist Credo
Outlines the basic principles and practices of constructivism for use in social sciences, the final work of leading constructivist theorist Egon Guba and his partner Yvonna Lincoln.
Marketing
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their...
Chaotics
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Consumer Behaviour
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