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Strategic Innovative Marketing and Tourism
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Sağlık Girişimciliği
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Karşılaştırmalı Sağlık Sistemleri
Bir ülkenin kendi sağlık sistemini diğer ülkeler ile karşılaştırmasının uluslararası veri ve bilgilerin paylaşılması, yenilik ve gelişmelerden haberdar olma ve gerektiğinde tedbirler alma gibi birtakım avantajlar sağlayacağı açıktır. Ayrıca dünyadaki diğer ülkelerin sağlık sistemleri hakkında bilgi sahibi olması ve kendi sağlık sistemi ile kıyaslaması, performanslarını değerlendirmesi, o ülkenin; sağlık politikalarını daha çağdaş bir biçimde belirlemesini ve uygulamasını da sağlayacaktır. 82 ülkenin sağlık sistemlerini inceleyen bu kitap, 41 farklı üniversiteden toplam 71 akademisyen tarafından hazırlanmıştır. Ülkelerin sağlık ...
Sağlık Politikası
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Sağlık Kurumlarında Örgütsel Bağlılık (Teoriden Uygulamaya Bir Bakış)
Günümüzde artan rekabet koşulları, teknolojik gelişmeler, yaşanan hızlı değişimler, belirsizlikler ve riskler işletmeleri nitelikli iş gücünü işyerine kazandırma ve insan kaynağını daha verimli, daha etkili kullanılma gerekliliğini ortaya koymaktadır. Bu durum işletmeleri, işgücünü işletmede tutma (istihdam etme) çabalarına yöneltmiştir. Özellikle nitelikli ve yüksek performansa sahip çalışanların örgütteki görevlerine devam etmesi, işletmelerin ayakta kalmaları ve onlar sayesinde rekabet avantajı elde etmesi için son derece önemli bir konu haline gelmiştir. Diğer taraftan, işletmeler verimlilik ve maliyet esaslı olarak daha az girdi ile daha çok çıktı elde etmek isterler. Bu da insan kaynağının o işletmede (örgütte) çalışmaya istekli olması ve özveri ile çalışması ile mümkündür. Bu anlamda çalışanların işe devam etmesi, işine ve işyerine bağlılık davranışı sergilemesi, yönetim araştırmalarının ve uygulayıcıların ilgisini çekmiş ve temel araştırma konularından biri durumuna gelmiştir.
Organizational Commitment and Knowledge Sharing in Contemporary Companies
When evaluating the success of an organization, the value of employees’ organizational commitment and the process of knowledge sharing among staff must be considered. As illustrated in this volume, these two concepts are key conditions for organizational success in the contemporary world. This book explores the concept of organizational commitment, what it is, and how to use and understand the value in knowledge management and sharing for both employees and organizations as a whole. A profound analysis of the global literature exposes organizational commitment and knowledge sharing as key determinants of the effectiveness of the organization management process, including human capital mana...
Medical Quality Management
This comprehensive medical textbook is a compendium of the latest information on healthcare quality. The text provides knowledge about the theory and practical applications for each of the core areas that comprise the field of medical quality management as well as insight and essential briefings on the impact of new healthcare technologies and innovations on medical quality and improvement. The third edition provides significant new content related to medical quality management and quality improvement, a user-friendly format, case studies, and updated learning objectives. This textbook also serves as source material for the American Board of Medical Quality in the development of its core cur...
Strategic Innovative Marketing and Tourism
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
The Economic Effects of COVID-19 Containment Measures
Containment measures are crucial to halt the spread of the 2019 COVID-19 pandemic but entail large short-term economic costs. This paper tries to quantify these effects using daily global data on real-time containment measures and indicators of economic activity such as Nitrogen Dioxide (NO2) emissions, flights, energy consumption, maritime trade, and mobility indices. Results suggest that containment measures have had, on average, a very large impact on economic activity--equivalent to a loss of about 15 percent in industrial production over a 30-day period following their implementation. Using novel data on fiscal and monetary policy measures used in response to the crisis, we find that these policy measures were effective in mitigating some of these economic costs. We also find that while workplace closures and stay-at-home orders are more effective in curbing infections, they are associated with the largest economic costs. Finally, while easing of containment measures has led to a pickup in economic activity, the effect has been lower (in absolute value) than that from the tightening of measures.
