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The Language of Popular Science
If you read (or write) popular science, you might sometimes wonder: how do the authors manage to make subjects that once put you to sleep in science class both so entertaining and approachable? The use of language is key. Based on analyses of popular science bestsellers, this linguistic study shows how expert popularizers use the voices and narratives of scientists to engage readers, demonstrating the power of science and portraying researchers as champions of knowledge. By doing so they often blur the lines between nonfiction and fiction, inviting readers to take part in thought experiments and turn ordinary scientists into omnipotent heroes.
Presented Discourse in Popular Science
In Presented Discourse in Popular Science, Olga A. Pilkington explores the forms and functions of the voices of scientists in books written for non-professionals. This study confirms the importance of considering presentation of discourse outside of literary fiction: popular science uses presented discourse in ways uncommon for fiction yet not conventional for non-fiction either. This analysis is an acknowledgement of the social consequences of popularization. Discourse presentation of scientists reconstructs the world of the scientific community as a human space but also projects back into it an image of the scientist the public wants to see. At the same time, Pilkington’s findings strengthen the view of popularization that rejects the notion of a strict divide between professional and popular science.
Sexuality in William Shakespeare's A Midsummer Night's Dream
This informative volume explores William Shakespeare's A Midsummer Night's Dream through the lens of sexuality. The book examines Shakespeare's life and influences and offers readers a series of essays for consideration on topics related to sexuality, such as the notions of the war between the sexes, taboo sexuality, and the marginalization of women's sexuality. The text also offers readers contemporary perspectives on topics related to sexuality, such as adolescent sexuality, the categorizing of people into sexual classifications, and sex education.
Lab Lit
Lab Lit: Exploring Literary and Cultural Representations of Science is the first formal, systematic, scholarly investigation of laboratory literature from the perspective of literary studies. Lab Lit as a new genre has received a lot of public and media attention due to its compelling presentation of science practitioners and the relatable explanations of the scientific advancements that have shaped modern society and will continue to do so. However, the genre has been largely overlooked by scholars. This book is an introduction to the world of science for those who up till now have been immersed primarily in the world of literature. The anthology contains essays that discuss Lab Lit novels using a variety of analytical approaches. It also features theoretical essays that explore the social and literary backgrounds of Lab Lit and help the reader position the critical pieces within appropriate contexts.
Space Sirens, Scientists and Princesses
Women are now central to many science fiction films--but that has not always been the case. Female characters, from their token presence (or absence) in the silent pictures of the early 20th century to their roles as assistants, pulp princesses and sexy robots, and eventually as scientists, soldiers and academics, have often struggled to be seen and heard in a genre traditionally regarded as of men, by men and for men. Surveying more than 650 films across 120 years, the author charts the highs and lows of women's visibility in science fiction's cinematic history through the effects of two world wars, social and cultural upheavals and advances in film technology.
Conspiracy Culture
This book examines the uses of conspiracy tropes in post-Soviet culture, providing the first systematic, in-depth analysis of Russia's most "paranoid" contemporary authors.
The Routledge Companion to Russian Literature
The Routledge Companion to Russian Literature is an engaging and accessible guide to Russian writing of the past thousand years. The volume covers the entire span of Russian literature, from the Middle Ages to the post-Soviet period, and explores all the forms that have made it so famous: poetry, drama and, of course, the Russian novel. A particular emphasis is given to the nineteenth and twentieth centuries, when Russian literature achieved world-wide recognition through the works of writers such as Pushkin, Dostoevsky, Tolstoy, Chekhov, Nabokov and Solzhenitsyn. Covering a range of subjects including women's writing, Russian literary theory, socialist realism and émigré writing, leading international scholars open up the wonderful diversity of Russian literature. With recommended lists of further reading and an excellent up-to-date general bibliography, The Routledge Companion to Russian Literature is the perfect guide for students and general readers alike.
Intercultural Aspects in and Around Turkic Literatures
The volume contains a selection of papers presented at an international conference on "Intercultural Aspects in and around Turkic Literatures" in Nicosia in 2003. The contributions address various aspects of and views on interculturalism, cosmopolitanism, stereotypes and crosscultural literary trends in Turkic literatures and literatures in contact with Turkic culture and literatures, namely Greek, Russian, and Italian. The contributors, who come from nine different countries, examine topics from the analysis of the image of the "other" in Turkish or "neighbouring" literary texts to the investigation of literary techniques and trends as a device of interculturalism and cosmopolitanism and cover a period from the 18th to the 20th century. Also included are introductory chapters on the historical and political context of the contact areas discussed in the contributions.
Brand You
The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
