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Inside Her Pretty Little Head
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Brandsplaining
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an ...
Inside Her Pretty Little Head
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more significantly to a brand's success. For example, recent research indicates that women live by four main codes - the Altruism, Aesthetic, Ordering and Affinity codes - which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
The Voice
'The Voice' is a novel about the lives of the Roberts family, set in western Pennsylvania. Henry Roberts had become enamored with the charismatic movement led by Edward Irving that advocated for speaking in tongues as evidence of the Holy Ghost. When he married, as he did when he was nearly fifty, his wife was impatient with his Faith—indeed, fearful of it, and with persistent, nagging reasonableness urged his return to the respectable paths of Presbyterianism. To his pain, when his girl Philippa grew up, she shrank from the emotion of his creed; she and her mother went to the brick church under the locust-trees of Lower Ripple; and when her mother died Philippa went there alone, for Henry Roberts, not being permitted to bear witness in the Church, did so out of it, by sitting at home on the Sabbath day. Now in his sixties, having moved his daughter to the stone house on the Perryville pike, they have both drawn the attention of the community, particularly the Christian ministers, who wonder about Henry's mysterious faith...
Food52 Mighty Salads
A collection of 60 recipes for turning ordinary salads into one-dish worthy meals. Does anybody need a recipe to make a salad? Of course not. But if you want your salad to hold strong in your lunch bag or carry the day as a one-bowl dinner, dressing on lettuce isn’t going to cut it. Make way for Mighty Salads, in which the editors of Food52 present sixty salads hefty with vegetables, meats, grains, beans, fish, seafood, pasta, and bread. Think shrimp and radicchio tossed in a bacon vinaigrette, a make-ahead jumble of white beans with charred lemon and fennel, slow-roasted duck and apples scattered across spicy greens. It’s comforting food made captivating by simply charring one ingredient or marinating another—shaving some, or roasting a bunch. But because we don’t always follow recipes, there are also loose formulas for confident off-roading, as well as back-pocket tips and genius tricks for improving any old salad. Because once you know how to fix too-salty dressing, wash greens once and for all, keep an avocado from browning, and even sprout your own grains, the humble salad starts looking a lot more interesting—and a whole lot more like dinner.
A Couple's Guide to Menopause
The menopause can challenge even the most stable, loving and supportive relationships: here’s how to make sure yours can survive – and thrive.
Stars
BOOK TWO OF THE BUTTERFLY TRILOGY From the author of the New York Times bestseller Butterfly comes a provocative, riveting tale of one woman’s escape from her haunting past. The rich, the glamorous, the powerful all come to STARS—to gossip, to make deals . . . and to indulge luxuriously in their most erotic fantasies. At the magnificent and secluded Palm Springs mountaintop resort, bodies—and souls—are offered up to save fragile careers . . . or are used to extract the final succulent and satisfying drops of sweet retribution. And above it all, manipulating events from the shadows, is the beautiful owner of STARS—a woman of great mystery, fleeing the tragedy, disgrace, and scandal of a devastating past that haunts her every moment.
Brave Girls
“A solid resource for parents and educators” (Kirkus Reviews), Brave Girls is an empowering guide to cultivating confident, passionate, and powerful young leaders during the most formative stage of life: the middle school years. After years of research as a psychologist and consultant for women struggling in the professional world, Stacey Radin made a groundbreaking realization: women who become successful leaders learn how to do so in the middle grades—the most formative stage in a girl’s development and self-identification. Drawing on her own experience with Unleashed, an after-school program dedicated to empowering girls through puppy rescue, Radin has written Brave Girls—the ...
Ski
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