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Strategic Marketing 2e: Theory and Applications for Competitive Advantage
Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies.
Customer Behaviour
Important marketing and industrial psychology concepts are applied to southern African business scenarios in this overview of consumer behavior. Case studies, applications, and research findings illustrate market characteristics of consumer movitation, attitudes, and loyalty. Information is presented on creating market value for the consumer by using smart marketing strategies that consider the role of family-based decision making, organizational buying behavior, and relationship-based buying.
Landscape Ecology for Sustainable Environment and Culture
Climate change and the pressures of escalating human demands on the environment have had increasing impacts on landscapes across the world. In this book, world-class scholars discuss current and pressing issues regarding the landscape, landscape ecology, social and economic development, and adaptive management. Topics include the interaction between landscapes and ecological processes, landscape modeling, the application of landscape ecology in understanding cultural landscapes, biodiversity, climate change, landscape services, landscape planning, and adaptive management to provide a comprehensive view that allows readers to form their own opinions. Professor Bojie Fu is an Academician of Chinese Academy of Sciences and Chair of scientific committee at the Research Center for Eco-Environmental Sciences, Chinese Academy of Sciences, Beijing, China. Professor K. Bruce Jones is the Executive Director for Earth and Ecosystem Sciences Division at Desert Research Institute, University of Nevada, Las Vegas, USA.
Research Report
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The Passions of My Pilgrim's Ride
The Passions of My Pilgrim’s Ride By: Ernest Timnge The Passions of My Pilgrim’s Ride is a blend of fiction and the author’s story about how he grew up. In the book, Ernest Timnge shares his own personal experiences and those of others with the hope of convincing people that, though many rides might be rough and dreary, relentless efforts and determination are the materials that will fill the potholes to give a smooth ride along the path from childhood to adulthood. Nothing good comes easy. As human beings, we have to know that life is a journey made up of hills and valleys. In order to be successful in life, we need to know it is difficult to sail through the storms of life.
The Best American Short Stories ... and the Yearbook of the American Short Story
Includes the Yearbook of the American short story, 1978-1980.
Eyes Wide Shut
Twenty years after its release, Stanley Kubrick's Eyes Wide Shut remains a complex, visually arresting film about marriage, jealousy, domesticity, adultery, sexual disturbance, and dreams. This was the final enigmatic work from its equally enigmatic creator. It has left an indelible mark on our popular culture and remains as relevant as ever. Much maligned and much misunderstood when it first came out, Eyes Wide Shut has since been the subject of an animated debate and discussion among critics, fans and academics. It has been explored from a wide variety of disciplines and methodological perspectives. This collection brings scholars from diverse disciplinary backgrounds together with those who worked on the film to explore Eyes Wide Shut’s legacy, discuss its impact, and consider its position within Kubrick’s oeuvre and the wider visual and socio-political culture.
Expanding Horizons in Open and Distance Learning
This book brings together a collection of articles that were presented at the Open and Distance Learning Association of Australia (ODLAA) conference in February 2017. The authors share the common agenda of creating meaningful research in the field of distance education. Distinct themes in educational research including open, distance, and flexible education emerged from the conference and this collection addresses each of these themes. The themes explored include: teaching and learning playing an integral role in Open and Distance Learning (ODL) research; ways in which technology is used in the teaching of science subjects; how technology is applied in everyday lives, specifically in the areas of transport, accommodation, and in ordering food; the important and often neglected area of research related to staff development and competencies; research regarding Open Educational Practices (OEP); and the importance of distance education in developing countries, where online interaction is often a challenge – largely because of the lack of stable internet connectivity. This book was originally published as a special issue of Distance Education.
Wealth through Integration
Could regional integration be a first step toward joining the global market? In a context where liberalizing trade has not produced the expected gains in developing countries and growth in global trade has not led to the expected economic growth, an alternative solution has emerged. This new paradigm suggests that trade liberalization should be accompanied by public investment. However, by its very nature, trade liberalization leads to a reduction in revenues from duties and taxes, which means that the available resources for public investments will also be reduced. There are now solid arguments for encouraging the less-developed countries to first emphasize regional integration before tryin...
The Longer Life
A fascinating book about longevity, detailing all historical incidents of longevity, the study of the subject and various scientific (and not so scientific) attempts to induce it. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Hesperides Press are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork. Contents Include - Introductory - Abnormal Longevity - Man's and Other Life Spans - Infirm Old Age - Attempts at Rejuvenation - Conclusions
