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Strategic Marketing 2e: Theory and Applications for Competitive Advantage
Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies.
Introduction to Marketing
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Business Cases
Business cases 2e is a case study book which is complementary to the Introduction to Business Management product suite. It is written for first-year Business Management students.
Marketing Management
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Introduction to Business Management
Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology.
GaN Transistors for Efficient Power Conversion
An up-to-date, practical guide on upgrading from silicon to GaN, and how to use GaN transistors in power conversion systems design This updated, third edition of a popular book on GaN transistors for efficient power conversion has been substantially expanded to keep students and practicing power conversion engineers ahead of the learning curve in GaN technology advancements. Acknowledging that GaN transistors are not one-to-one replacements for the current MOSFET technology, this book serves as a practical guide for understanding basic GaN transistor construction, characteristics, and applications. Included are discussions on the fundamental physics of these power semiconductors, layout, and...
Customer Behaviour
Important marketing and industrial psychology concepts are applied to southern African business scenarios in this overview of consumer behavior. Case studies, applications, and research findings illustrate market characteristics of consumer movitation, attitudes, and loyalty. Information is presented on creating market value for the consumer by using smart marketing strategies that consider the role of family-based decision making, organizational buying behavior, and relationship-based buying.
Homeland
Captain Albertus Beeslaar has had enough of the Kalahari. He is about to hand in his resignation, but before doing so he is sent into the heart of an ancient San community: an elder has died after being released from police custody and the San blame the police. The small town of Witdraai borders on the world-famous Kgalagadi Transfrontier Park, where the last of the Kalahari San eke out a living. A violent attack on a German tourist has unsettled the whole town – a case that is rubbing up Beeslaar’s new colleague, Colonel Koekoes Mentoor, the wrong way. She wants to turn her back on Witdraai and the bad memories the place holds for her. As the heat rises, all hell breaks loose: a policem...
Multi-Sensor Data Fusion with MATLAB
Using MATLAB examples wherever possible, Multi-Sensor Data Fusion with MATLAB explores the three levels of multi-sensor data fusion (MSDF): kinematic-level fusion, including the theory of DF; fuzzy logic and decision fusion; and pixel- and feature-level image fusion. The authors elucidate DF strategies, algorithms, and performance evaluation mainly
