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Creating Market Insight
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage." Beverley Dipper, Market Insight Manager, Microsoft UK Ltd "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again." Mark Irvine, Strategy Manager, De Beers Diamond Trading Company "A readable and well-founded descrip...
Infrared Spectral Interpretation
This author's second volume introduces basic principles of interpreting infrared spectral data, teaching its readers to make sense of the data coming from an infrared spectrometer. Contents include spectra and diagnostic bands for the more common functional groups as well as chapters on polyester spectra and interpretation aids. Discussions include: Science of infrared interpretation Light and molecular vibrations How and why molecules absorb infrared radiation Peak heights, intensities, and widths Hydrocarbons, carbonyl groups, and molecules with C-N bonds Polymers and inorganic molecules The use of atlases, library searching, spectral subtraction, and the Internet in augmenting interpretation Each chapter presents an introduction to the nomenclature and structure of a specific functional group and proceeds with the important diagnostic bands for each group. Infrared Spectral Interpretation serves both novices and experienced practitioners in this field. The author maintains a website and blog with supplemental material. His training course schedule is also available online.
John J. Rhodes
The life of John Jacob Rhodes is, in part, the story of a man thrust from the relative obscurity of the House to the forefront of what became America's most serious constitutional crisis since the Civil War - the drive to impeach President Richard M. Nixon. As House Republican Leader, John Rhodes was compelled to balance the interests of his party against his sworn oath to preserve the U.S. Constitution. The anguish he endured - and the political and personal courage he displayed - qualify John Rhodes as a true American patriot. This book documents Rhodes's life journey from his hometown of Council Grove, Kansas, through his long and illustrious representation of Arizona in the U.S. House of...
Grief 2 Growth
Grief. We avoid talking about it. We avoid thinking about it. However, every one of us who lives long enough will experience it. Since you are reading this, you are likely experiencing grief at this moment. It is also likely you've given little thought as to how you were going to cope with grief when it came to you, and the pain caught you off guard.In Grief 2 Growth, Brian Smith explores what grief is, what you can expect while in grief, and how you can best cope with the universal human experience of grief. Grief is not an emotion. Grief is a container for a myriad of emotions that ebb and flow. Rather than a linear process, grief is more like a dance. Once Brian has explained what grief i...
Reflections on Resemblance, Ritual, and Religion
The classical Vedic texts that deal with large-scale sacrificial ritual and those writings that deal with domestic ritual have traditionally been treated as unrelated. The former are devoted to the explication of rituals that are dominated by wealthy male elites; the latter concern humble private ceremonies more open to famale participation. Reflections on Resemblance, Ritual and Religion argues that there is in fact, a fundamental connection between these two large and important bodies of Indic religious literature.
The Promise of Artificial Intelligence
An argument that—despite dramatic advances in the field—artificial intelligence is nowhere near developing systems that are genuinely intelligent. In this provocative book, Brian Cantwell Smith argues that artificial intelligence is nowhere near developing systems that are genuinely intelligent. Second wave AI, machine learning, even visions of third-wave AI: none will lead to human-level intelligence and judgment, which have been honed over millennia. Recent advances in AI may be of epochal significance, but human intelligence is of a different order than even the most powerful calculative ability enabled by new computational capacities. Smith calls this AI ability “reckoning,” and ...
Secrets of Great Portrait Photography
In this sexy, bold book, Pulitzer-Prize winning photographer Brian Smith tells the stories behind the photos and lessons learned in 30 years of photographing celebrities and people from all walks of life. Smith’s long list of famous and infamous subjects includes pro basketball players Dwayne Wade and Shaquille O’Neal; billionaires Bill Gates, Richard Branson, and Donald Trump; tennis stars Serena and Venus Williams; actors Anne Hathaway, Antonio Banderas, Christopher Walken, Taye Diggs, Jane Krakowski, and William H. Macy; and many more. You’ll get the inside scoop on what goes on at a celebrity photo shoot in this gorgeous guide to making professional portraits. Smith has mastered ho...
Ample Hills Creamery
Create your own tasty ice cream concoctions at home with this collection of recipes from the beloved Brooklyn ice cream shop. Ample Hills Creamery is an ice-cream destination that attracts thousands of customers each day from near and far to Prospect Heights and Gowanus, Brooklyn. Lines wind around the block, spurred on by the chance to try one of their unforgettable flavors, and these and countless others will be dreamed up in kitchens across the country with the help of Ample Hills Creamery. Featuring recipes for the most sought-after flavors—including Salted Crack Caramel, Ooey Gooey, and the Munchies—the book is organized by mood. Are you feeling nostalgic? Try a scoop of Black Cow F...
The Ambiguity of Play
Sutton-Smith focuses on play theories rooted in seven distinct "rhetorics"--The ancient discourses of fate, power, communal identity, and frivolity and the modern discourses of progress, the imaginary, and the self. In a sweeping analysis that moves from the question of play in child development to the implications of play for the Western work ethic, he explores the values, historical sources, and interests that have dictated the terms and forms of play put forth in each discourse's "objective" theory
Parasitic Nematodes
Covering a wide range of rapidly-developing fields of research into parasitic nematodes, this comprehensive volume discusses the genetics, biochemistry and immunology of nematode parasites of humans as well as domestic animals and plants. This fully-updated edition also covers new advances including horizontal gene transfer, immune expulsion mechanisms, genetics of susceptibility in humans, nematode protein structures, role of bacterial symbionts, intrinsic immune response, host immune system modulation, modulation of allergic and autoimmune diseases and the use of parasitic nematodes or their products as therapeutics.
