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Çeşme Romancısı Mehmet Culum’un Önsözü Çeşme Âşığı NURİ ERTAN’ın Kültür Hizmetlerine Bir Halka Daha… Elinizde tuttuğunuz ve birazdan okumaya başlayacağınız bu eşsiz eser, gönülden Çeşmeli Nuri Ertan’ın, uzun yıllar çeşitli üst düzey görevlerde bulunurken gerçekleştirdiği sosyal ve kültürel hizmetlerine, emekli olduktan sonra eklediği çok değerli bir katkıdır. Kendimi bildim bileli Nuri Ertan’ı tanırım. Belleğimdeki ilk anıları, 1950’li yıllarda Çeşmespor’da top koşturduğu zamanlar, “2” numaralı çubuklu siyah beyaz formasıyla topa bütün gücüyle vurarak akınları başlatmasıyla belirginleşir. Daha sonraları ke...
28 ŞUBATTAN BUGÜNE BAKMAK
Milli Güvenlik Kurulu, 28 Şubat 1997’deki tarihi toplantısında, “Ülkemizde şeriat hukukuna dayalı İslam Cumhuriyeti kurmayı hedefleyen cumhuriyet ve rejim aleyhtarı aşırı dinci grupların, demokratik, laik ve sosyal hukuk devletimize karşı çok yünlü bir tehdit oluşturdukları”nı belirleyerek, bu tehlikenin önlenmesi için Hükümet’e bazı önerilerde bulunuyor. O MGK kararı, o öneriler, o tehlikeyi önlemek için gerçekleştirilen çalışmalar, şimdilerde Ankara 5. Ağır Ceza Mahkemesi’nde yargılanıyor. Darbeci ilan edilen o dönemin komutanları, ömür boyu hapse çarptırılmak isteniyor. 28 Şubat Süreci diye bilinen dönemde o sürecin kahramanla...
Strategic Management for Travel and Tourism
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
The Competitive Destination
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
Internal Marketing
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
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