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Event Sponsorship
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To ref...
Communication of Information Technology Project Sponsors and Managers in Buyer-Seller Relationships
Communication is frequently identified in the literature as a major factor impacting Information Technology (IT) project failure. The importance of communication is amplified in buyer - seller relationships through the long-term impact of project failures on the future business of IT vendors with their customers. The formal communication between IT project sponsors from buyer firms and project managers from IT vendor firms within business to business markets is investigated through this study. Typical communication patterns between project sponsor and manager in high and low performing projects are identified. The antecedents of these patterns are assessed and the effectiveness of project sp...
Technology Sponsors
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Mentoring and Sponsoring
This book is a compilation of very personal approaches to mentoring and sponsoring, breaking the stereotypes of seniority, age or experience. The authors have provided a platform to understand that mentoring and especially sponsoring are in fact a win-win relation, in which both sides, mentors and mentees; and sponsors and sponsored individuals learn from each other, enhancing their career paths. How they managed to create a growth space for themselves and their teams through mentoring and sponsoring, is a story of professional leadership. They shared a privileged outlook to understand the root causes of barriers, as well as to envision plausible solutions for difficult career crossroads, in...
The Good Sponsor
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Technology Transfer Systems in the United States and Germany
This book explores major similarities and differences in the structure, conduct, and performance of the national technology transfer systems of Germany and the United States. It maps the technology transfer landscape in each country in detail, uses case studies to examine the dynamics of technology transfer in four major technology areas, and identifies areas and opportunities for further mutual learning between the two national systems.
Vertiflite
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Methodologies and Intelligent Systems for Technology Enhanced Learning, 9th International Conference, Workshops
This book is based on the 9th International Conference in Methodologies and Intelligent Systems for Technology Enhanced Learning, which was hosted by the University of Salamanca and held in Ávila (Spain) from 26th to 28th June 2019. Expanding on the topics of the evidence-based TEL workshops series, it provides an open forum for discussing intelligent technologies for learning. In particular, it discusses recommendation mechanisms that enable us to tailor learning to different contexts and people, e.g., by considering their personality; and learning analytics that help augment learning opportunities, e.g., by supporting the adaptation of the learning material. In addition to technologies, i...
