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A CONSTRUÇÃO DA IMAGEM DE DILMA ROUSSEFF (PT) NA ESFERA MIDIÁTICA:
A partir das relações de poder que se estabelecem entre o campo político e a instância comunicativa midiática, o livro tem como ponto de partida o conceito de campanha permanente, definido como o uso dos recursos disponíveis no trabalho por parte dos atores políticos (governos, partidos, congressistas ou líderes), a fim de construir e manter o apoio popular. É desenvolvido um estudo sobre a construção da imagem de Dilma Rousseff, do partido dos trabalhadores (PT), em três instâncias: pronunciamentos em rede de TV, Horário Gratuito de Propaganda Eleitoral (HGPE) e jornal Folha de S. Paulo. Busca-se verificar como foi trabalhada a campanha, permanente, na função de Presidente d...
Music as a Platform for Political Communication
Artistic expression is a longstanding aspect of mankind and our society. While art can simply be appreciated for aesthetic artistic value, it can be utilized for other various multidisciplinary purposes. Music as a Platform for Political Communication is a comprehensive reference source for the latest scholarly perspectives on delivering political messages to society through musical platforms and venues. Highlighting innovative research topics on an international scale, such as election campaigns, social justice, and protests, this book is ideally designed for academics, professionals, practitioners, graduate students, and researchers interested in discovering how musical expression is shaping the realm of political communication.
Comunicação política, eleições 2018 e campanha permanente
Este e-book é resultado do I Simpósio Nacional de Comunicação Política, Eleições e Campanha Permanente, realizado em parceria com os programas de Pós-Graduação em Comunicação da Universidade Paulista (UNIP) e a Universidade Federal de Juiz de Fora (UFJF), em março de 2019. A proposta se estrutura em artigos que buscaram ampliar o conhecimento sobre a cobertura midiática durante o período pré-eleitoral e eleitoral nas eleições de 2018, nas quais Jair Bolsonaro (PSL) saiu vitorioso.
HGPE
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Rizoma III
O Rizoma III: saúde coletiva e instituições, traz ao leitor um convite a reflexão sobre saúde coletiva e saúde afetiva. Tendo como referencial de contexto a pandemia do COVID 19 de 2020-2021, que trouxe uma nova visão sobre saúde e afetividade para o mundo, os capítulos ao longo da obra trazem relatos da vivência de profissionais da área de saúde, arte e educação, somando a contribuição acadêmica de professores e alunos de pós graduação de importantes Universidade do país, sobre as possibilidades e mudanças na saúde coletiva.
Permanent Campaigning in Canada
Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. With the emergence of fixed-date elections and digital media, each day is a battle to win mini-contests: the news cycle, public opinion polls, quarterly fundraising results, by-elections, and more. The contributors’ case studies reveal how political actors are using all available tools at their disposal to secure electoral advantage. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.
Drug Discovery Toxicology
As a guide for pharmaceutical professionals to the issues and practices of drug discovery toxicology, this book integrates and reviews the strategy and application of tools and methods at each step of the drug discovery process. • Guides researchers as to what drug safety experiments are both practical and useful • Covers a variety of key topics – safety lead optimization, in vitro-in vivo translation, organ toxicology, ADME, animal models, biomarkers, and –omics tools • Describes what experiments are possible and useful and offers a view into the future, indicating key areas to watch for new predictive methods • Features contributions from firsthand industry experience, giving readers insight into the strategy and execution of predictive toxicology practices
The Message Matters
Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Introduction to Medical Physics
This textbook provides an accessible introduction to the basic principles of medical physics, the applications of medical physics equipment, and the role of a medical physicist in healthcare. Introduction to Medical Physics is designed to support undergraduate and graduate students taking their first modules on a medical physics course, or as a dedicated book for specific modules such as medical imaging and radiotherapy. It is ideally suited for new teaching schemes such as Modernising Scientific Careers and will be invaluable for all medical physics students worldwide. Key features: Written by an experienced and senior team of medical physicists from highly respected institutions The first book written specifically to introduce medical physics to undergraduate and graduate physics students Provides worked examples relevant to actual clinical situations
Acta amazonica
Each issue to contain material in each of seven subject fields: botany, forestry research, environmental sciences, phytochemistry, tropical medicine, zoology and technology.
