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The Rise of Marketing and Market Research
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
The Social Organisation of Marketing
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.
Studies on Cardiovascular Disorders
This collection of articles on oxidative stress in clinical practice surveys essential current research in what is a rapidly evolving field. As well as giving the reader a mechanistic overview of how oxidative stress affects cardiovascular disease, it analyzes the potential of a number of therapeutic options that target these pathways. Understanding the complexity of the cellular redox system could lead to the development of better targeted interventions that facilitate patient recovery. Even as large-scale clinical trials of so-called ‘simple’ antioxidant approaches such as vitamins C and E show that significant benefits for cardiovascular patients remain elusive, Studies on Cardiovascu...
Visual Communication
"Visual communication places graphic design in a wider cultural context, highlighting the key debates and issues the practice implies. Theoretical essays discussed by today's leading designers apply the cultural theory to the real-world practice of graphic design, helping students to develop sound critical judgement and informed strategies for the generation of new ideas that accurately reflect the current zeitgeist"--Book cover.
Italian Fashion since 1945
In the course of the twentieth century, Italy succeeded in establishing itself as one of the world's preeminent fashion capitals, despite the centuries-old predominance of Paris and London. This book traces the story of how this came to be, guiding readers through the major cultural and economic revolutions of twentieth-century Italy and how they shaped the consumption practices and material lives of everyday Italians. In order to understand the specific character of the “Italian model,” Emanuela Scarpellini considers not only aspects of craftsmanship, industrial production and the evolution of styles, but also the economic and cultural changes that have radically transformed Italy and the international scene within a few decades: the post-war economic miracle, the youth revolution, the consumerism of the 1980s, globalization, the environmentalism of the 2000s and the Italy of today. Written in a lively style, full of references to cinema, literature, art and the world of media, this work offers the first comprehensive overview of a phenomenon that has profoundly shaped recent Italian history.
Oxidative Stress Theory of Hypertension
This book provides accurate information about the scientific rationale for an increase of attention of clinicians towards the mechanisms involved in hypertension, a pathology in which it is difficult to reach optimal efficacy with the currently used treatments. The book will appeal to medical students, basic science students and biomedical researchers, as well non-medical professionals interested in this field.
Oxidative Stress and Diseases
The development of hypothesis of oxidative stress in the 1980s stimulated the interest of biological and biomedical sciences that extends to this day. The contributions in this book provide the reader with the knowledge accumulated to date on the involvement of reactive oxygen species in different pathologies in humans and animals. The chapters are organized into sections based on specific groups of pathologies such as cardiovascular diseases, diabetes, cancer, neuronal, hormonal, and systemic ones. A special section highlights potential of antioxidants to protect organisms against deleterious effects of reactive species. This book should appeal to many researchers, who should find its information useful for advancing their fields.
Markets in Historical Contexts
Markets in Historical Contexts is the result of a dialogue between historians and social scientists thinking about markets in modern society. How should we approach markets after the collapse of Marxism? What alternative ways of thinking about markets can we recover from the past? The essays in this volume set out to challenge essentialist accounts of the market. Instead they suggest that markets are always embedded in distinctive traditions and practices that shape the ways in which they are conceived and the manner of their working. The essays range widely over European and non-European societies from the eighteenth century to the present, from the great transformation to globalization. Rational peasants, republican economists, popular conservatives, guild theorists, early environmentalists, communitarians, progressives, consumers, Gandhi's descendants and others are all revived. The volume thus recovers alternative ways of thinking about markets, many of which are neglected or marginalized in contemporary debates.
The Landscape of Consumption
This volume brings together research on retailing, shopping and urban space; themes that have attracted wide interest in recent decades. The authors argue that the 'modernity' of the nineteenth century is often over-emphasised at the expense of recognising earlier innovation.
