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Environmental Advertising in China and the USA
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notio...
Advanced Technology in Teaching
2012 International Conference on Teaching and Computational Science (ICTCS 2012) is held on April 1-2, 2012, Macao. This volume contains 120 selected papers presented at 2012 International Conference on Teaching and Computational Science (ICTCS 2012), which is to bring together researchers working in many different areas of teaching and computational Science to foster international collaborations and exchange of new ideas. This volume book can be divided into two sections on the basis of the classification of manuscripts considered. The first section deals with teaching. The second section of this volume consists of computational Science. We hope that all the papers here published can benefit you in the related researching fields.
Health and Well-being, Quality Education, Gender Equality, Decent work and Inequalities: The contribution of psychology in achieving the objectives of the Agenda 2030
The United Nations 2030 Agenda has defined 17 goals to promote sustainable development on a global scale; it's based on five critical dimensions, known as the 5Ps: people, prosperity, planet, partnership, and peace. Many of the goals can be connected to psychology or educational sciences, for example improving health and well-being (SDG3), ensuring quality education (SDG4), promoting gender equality (SDG5) and decent work (SDG8), and reducing inequality (SDG10). This means that researchers in the field of psychology or related sciences can give substantial contributions to support the achievement of the goals of Agenda 2030. Research on the contribution of psychology and educational sciences in achieving these goals should be encouraged.
Li Dazhao
As one of the founders of the Chinese Communist Party, Li Dazhao (1889–1927) was a key figure in China's transition from empire to republic, from tradition to modernity, and from imperial rule to turbulent revolution. Patrick Fuliang Shan's biography of Li, the first English-language study in over half a century, draws on a wealth of Chinese-language primary and secondary sources to examine Li's early life, family, education, and career; his endeavors to introduce Western civilization to the Chinese; his switch to communism and his leadership role in the early Communist movement; his political maneuvers and revolutionary activities; and his tragic death at the hands of the warlord Zhang Zuolin. While its focus is on Li's personal odyssey and extraordinary journey, the book also presents an in-depth analysis of China's broad national experience and its march towards modernity.
A Hygienic City-Nation: Space, Community, and Everyday Life in Calcutta’s Paras (1860–1945)
This book offers an on-the-ground view of colonial Calcutta's neighbourhoods, where kinship-like ties shaped urban space and resisted city-making efforts of the state.
Training the Body for China
Competing in the 1986 National College Games of the People's Republic of China, Susan Brownell earned both a gold medal in the heptathlon and fame throughout China as "the American girl who won glory for Beijing University." Now an anthropologist, Brownell draws on her direct experience of Chinese athletics in this fascinating look at the culture of sports and the body in China. Training the Body for China is the first book on Chinese sports based on extended fieldwork by a Westerner. Brownell introduces the notion of "body culture" to analyze Olympic sports as one element in a whole set of Chinese body practices: the "old people's disco dancing" craze, the new popularity of bodybuilding (fo...
Research on the Development and Education of 0-3-Year-Old Children in China
This book reports on the findings of a series of studies on the development of zero-to-three-year-old Chinese children supported by the Fundamental Research Funds for the Central Universities. The studies were conducted by a research group at the Institute of Early Childhood Education, Beijing Normal University. In the first part of the book, findings concerning the developmental trajectory are presented, including physical and motor development, cognitive development, language development, social and emotional development. The focus of the second part is on the effect of family environment and practices. Specifically, the authors provide empirical evidence allowing readers to better underst...
Information Computing and Applications
The two-volume set, CCIS 243 and CCIS 244, constitutes the refereed proceedings of the Second International Conference on Information Computing and Applications, ICICA 2010, held in Qinhuangdao, China, in October 2011. The 191 papers presented in both volumes were carefully reviewed and selected from numerous submissions. They are organized in topical sections on computational statistics, social networking and computing, evolutionary computing and applications, information education and application, internet and web computing, scientific and engineering computing, system simulation computing, bio-inspired and DNA computing, internet and Web computing, multimedia networking and computing, parallel and distributed computing.
Information Computing and Applications, Part II
The two-volume set, CCIS 243 and CCIS 244, constitutes the refereed proceedings of the Second International Conference on Information Computing and Applications, ICICA 2010, held in Qinhuangdao, China, in October 2011. The 191 papers presented in both volumes were carefully reviewed and selected from numerous submissions. They are organized in topical sections on computational statistics, social networking and computing, evolutionary computing and applications, information education and application, internet and web computing, scientific and engineering computing, system simulation computing, bio-inspired and DNA computing, internet and Web computing, multimedia networking and computing, parallel and distributed computing.
