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Sizin Bir Şeyiniz Yok Hanımefendi Sadece Evde Kalmışsınız
Bu kitabı elinde tutan arkadaşım, eğer kader seni ve beni şu an buluşturduysa inan buna çok ihtiyacımız olduğu içindir. Sen bana iyi geleceksin, buna eminim. Seni içimdeki kadınlarla tanıştıracağım. Her birinin ayrı derdi, söyleyecek sözü, akan gözyaşı, yorulmuş ayakları, yılmış bakışları var. Biliyorum ki ben de sana çok iyi geleceğim. Sana hayatın çetrefilli yollarında topuklu ayakkabılarını çıkararak yürümenin sırrını anlatacağım. Sırf bunu başarabilmek için ne medyumlara, falcılara, nefes koçlarına ve kişisel gelişim uzmanlarına gittim bir bilsen! Kendim için bir şey istiyorsam Allah bana zengin, yakışıklı bir koca versin. Her şey tamamen senin içindi. Birbirimize derman olmak için çıktığımız bu yolculukta esprili bir şekilde sana anlattığım hikâyeler satırı satırına gerçeğin ta kendisidir. Şimdi çıkar topuklularını, bu yollar çok çetrefilli!
Digital Influence
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Transgenic Plants
Development of efficient transformation protocols is becoming a complementary strategy to conventional breeding techniques for the improvement of crops. Thus, Transgenic Plants - Advances and Limitations covers the recent advances carried on improvement of transformation methods together with assessment of the impact of genetically transformed crops on biosafety. Each chapter has been written by one or more experienced researchers in the field and then carefully edited to ensure throughness and consistency.
Kitaphaber Kitap ve Eleştiri Dergisi 3.sayı
Kitaphaber Dergisi Üçüncü Sayısıyla "Şehadetinin 100. Yılında Enver Paşa" Dosyasıyla Okurlarıyla Buluşuyor Bu Sayının Yazarları Ethem Erdoğan, Ülker Gündoğdu, Tuba Yavuz, Şerife Saliha Buğa, Sümeyye Ergün, Mustafa Atalay, Ömer Ertürk, Prof. Dr. Tuncay Öğün, İnci Yelda Dumlupınar, Prof. Dr. Mustafa Çolak, Dr. Ercüment Topuz, Beyzanur Sarıboğa, Murat Deniz, Necla Dursun, Ferhat Özbadem, Resul Bulama, Yunus Özdemir, Gülnaz Eliaçık Yıldız, S. Çelebi, Mustafa Buğaz, A.Erkan Akay, Gurbet Lüy * * * Sunuş Yazısında derginin Genel Yayın Yönetmeni Bilal Can; "2021 yılında başlattığımız Kitaphaber Kitap ve Eleştiri Dergisi, kitaphaber.com.tr ça...
Integrated Marketing Communications
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.
