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Brand New China
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, d...
The Danwei
The danwei, or work unit, occupies a central place in Chinese society. To understand Chinese politics demands a better understanding of this system. This volume provides a systematic study of the danwei system and addresses a variety of questions from historical and comparative perspectives.
Information Security and Cryptology
This book constitutes the post-conference proceedings of the 16th International Conference on Information Security and Cryptology, Inscrypt 2020, held in, China, in December 2020. Due the COVID-19, the conference was held online and physical. The 24 full papers presented together with 8 short papers were carefully reviewed and selected from 79 submissions. The papers presents papers about research advances in all areas of information security, cryptology, and their applications.
Wireless Algorithms, Systems, and Applications
The two-volume set LNCS 12385 + 12386 constitutes the proceedings of the 15th International Conference on Wireless Algorithms, Systems, and Applications, WASA 2020, which was held during September 13-15, 2020. The conference was planned to take place in Qingdao, China; due to the COVID-19 pandemic it was held virtually. The 67 full and 14 short papers presented in these proceedings were carefully reviewed and selected from 216 submissions. These submissions cover many hot research topics, including machine-learning algorithms for wireless systems and applications, Internet of Things (IoTs) and related wireless solutions, wireless networking for cyber-physical systems (CPSs), security and privacy solutions for wireless applications, blockchain solutions for mobile applications, mobile edge computing, wireless sensor networks, distributed and localized algorithm design and analysis, wireless crowdsourcing, mobile cloud computing, vehicular networks, wireless solutions for smart cities, wireless algorithms for smart grids, mobile social networks, mobile system security, storage systems for mobile applications, etc.
Genetic advancements for improving the plant tolerance to biotic and abiotic stresses
Crop plants are constantly exposed to multiple abiotic (such as drought, salinity, cold, flooding, heavy metal, and heat) and/or biotic (bacterial/fungal/viral) stress factors that hinder their growth and development, subsequently leading to decreases in quality and yield. During the last two decades, many classical genetic and breeding approaches have been used to develop stress-tolerant and climate-adaptable plants that can provide a better yield to meet food demands. Climate change poses a major risk to food security as the world faces frequent floods, droughts, heat waves, and the emergence of new invasive pests and diseases. Novel genomic and genetic approaches look promising to improve...
Men and Women in Qing China
Men and Women in Qing China is an analysis of Chinese prescriptions of gender as represented in Cao Xueqin's famous eighteenth century Chinese novel of manners, The Red Chamber Dream or The Story of the Stone. Drawing on feminist literary critical methods it examines Qing notions of masculinity and femininity, including themes such as bisexuality, motherhood, virginity and purity, and gender and power. Its central aim is to challenge the common assumption that the novel represents some form of early Chinese feminism by examining the text in conjunction with historical data. The book will be especially important to those interested in issues of gender in China, the history of Chinese literary criticism and the application of feminist theory to the Asian text.
Magnetic Nanoferrites and their Composites
Magnetic Nanoferrites and their Composites: Environmental and Biomedical Applications addresses recent developments in this important research field. The book covers the latest synthesis and fabrication techniques, properties, characterization and multifunctional biomedical and environmental applications. Chapters provide cutting-edge research while addressing the latest scenarios, recent developments, future aspects, and challenges and opportunities attributed to their excellent properties, including large surface-to-volume ratio, high chemical stability, low eddy losses, moderate values of saturation magnetization and coercivity, large adsorption, non-toxicity, bio-degradable and biocompat...
