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O Mecenato Cultural como Instrumento de Comunicação: o caso Caixa Geral de Depósitos e a Culturgest
O mecenato à cultura é um dos diversos instrumentos que as empresas têm à sua disposição para comunicar de forma endógena e exógena, por meio do apoio a iniciativas culturais. Das diversas componentes da comunicação integrada das empresas, na literatura científica designada por mix de comunicação, o mecenato é, certamente, uma das mais importantes e em simultâneo uma das menos estudadas. Esta investigação explora a evolução do conceito de mecenato ao longo do tempo e a relação ambígua que sempre estabeleceu entre interesse e altruísmo, poder e generosidade. É analisado o caso da CGD e da Culturgest enquanto facilitadora do mecenato cultural do banco público português.
Partnering Your Business With Artists A Win-Win Relation
The corporate social entrepreneurship and the growth of the company combined closely with culture and arts is a management model. This book refers to successful examples of Portuguese companies that combine two realities: the talent of employees and successful partnerships with artists for a win-win; employees are happier and productivity is higher.
Agroecology
Introduction : why agroecology? -- The scientific principles of agroecology -- The scientific evidence for agroecology : can it feed the world? -- Scaling up agroecology : social process and organization -- The politics of agroecology -- Conclusions : conform or transform?
A Dream of Passion
“The definitive source book on acting.”—Los Angeles Times Marlon Brando, Al Pacino, Paul Newman, Dustin Hoffman, Dennis Hopper, Robert DeNiro, Marilyn Monroe, and Joanne Woodward—these are only a few of the many actors training in “Method” acting by the great and legendary Lee Strasberg. This revolutionary theory of acting—developed by Stanislavski and continued by Strasberg—has been a major influence on the art of acting in our time. During his last decade, Strasberg devoted himself to a work that would explain once and for all what The Method was and how it worked, as well as telling the story of its development and of the people involved with it. The result is a masterpiece of wisdom and guidance for anyone involved with the theater in any way. “A must for young actors—for old ones, too, for that matter.”—Paul Newman “An exploration of the creative process that will reward all who are interested in the nature of inspiration.”—Library Journal “An important cultural document.”—Booklist
Who Killed Berta Caceres?
A deeply affecting–and infuriating–portrait of the life and death of a courageous indigenous leader The first time Honduran indigenous leader Berta Cáceres met the journalist Nina Lakhani, Cáceres said, ‘The army has an assassination list with my name at the top. I want to live, but in this country there is total impunity. When they want to kill me, they will do it.’ In 2015, Cáceres won the Goldman Prize, the world’s most prestigious environmental award, for leading a campaign to stop construction of an internationally funded hydroelectric dam on a river sacred to her Lenca people. Less than a year later she was dead. Lakhani tracked Cáceres remarkable career, in which the def...
The Spirit to Serve Marriott's Way
In the bestselling tradition of The HP Way, The Spirit to Serve describes how one of the most successful hoteliers of the twentieth century built Marriott International from a respectable $50-million-a-year enterprise into the mammoth $9-billion multinational giant of today. Told in the words of J. W. Marriott, Jr., The Spirit to Serve distills years of hard-earned wisdom and experience into twelve timeless lessons that managers at any level can implement in their own business lives.
Monocultures of the Mind
Vandana Shiva has established herself as a leading independent thinker and voice for the South in that critically important nexus where questions of development strategy, the environment and the posititon of women in society coincide. In this new volume, she brings together her thinking on the protection of biodiversity, the implications of biotechnology, and the consequences for agriculture of the global pre-eminence of Western-style scientific knowledge. In lucid and accessible fashion, she examines the current threats to the planet's biodiversity and the environmental and human consequences of its erosion and replacement by monocultural production. She shows how the new Biodiversity Conve...
Handbook of Research Methods for Tourism and Hospitality Management
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Tourism
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
